😍 IG Edits beating CapCut

🔥 Our top 45 Social Media Marketing stories this week

Joshua Parkinson
May 01, 2025

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This week in Social Media Marketing:

Top News of the Week
Tutorials of the Week
Listicles of the Week
Tools of the Week
Case Study of the Week
Video of the Week
Infographic of the Week
Quote of the Week
Newsletters of the Week

Top News of the Week

Top Story

Instagram's Edits app hits 7M downloads in the first week. The new Edits app outpaced CapCut's launch, quickly reaching 1.2M iOS and 5.9M Android downloads for its pro video editing tools with no watermarks and direct Reels integration.

That's some serious traction. Could CapCut finally have a real challenger? 😳 ~TWISM

Instagram

Instagram adds new text animations to Reels. Choose from styles like Fade, Zoom, Karaoke screen, and more to make your captions pop.

Instagram blocks minors from using AI Studio chatbots. After safety concerns and WSJ reports, users under 18 can't access AI Studio.

Instagram rolls out Stories sharing to WhatsApp. Now you can cross-share Instagram Stories directly to both Facebook and WhatsApp.

Facebook

Facebook cracks down on spammy content. Meta will limit reach and monetization for accounts using clickbait, hashtag spam, or fake engagement.

Facebook adds dynamic overlays to catalog ads. Facebook advertisers can now display prices, discounts, percentages off, or free shipping right on product images.

This is a smart move for driving more clicks and conversions! 🔥 ~TWISM

Facebook adds a copyright checker for Reels on Pages. Now you can check for potential copyright issues before posting Reels on Facebook Pages, keeping your content safe and compliant.

Facebook tests the downvote button for comments. Users can now flag comments as "not useful" to help surface better conversations, but Meta hasn't promised a full rollout yet.

Meta launches ChatGPT-style AI app with social features. Users can browse a Discover feed of shared prompts, generate images, and chat in voice mode—all personalized with info from their Facebook and Instagram profiles.

Threads

Meta moves Threads from threads.net to threads.com with new web features. You can now post while scrolling, access custom feeds at the top, copy posts as images for easy sharing, and upload follow lists from other platforms.

YouTube

YouTube to mark its 20th anniversary at VidCon 2025. YouTube to celebrate with a star-studded VidCon Anaheim-classic creators, a live "Roblox Hunt," and a keynote from YouTube's Kevin Alocca.

Feeling nostalgic? 🥲 ~TWISM

YouTube tests blurred thumbnails for adult content. Only video titles and channel names show in search when thumbs are blurred, and viewers can choose to unblur.

YouTube adds stylized captions and mid-roll ad improvements. Shorts creators on Android and iOS can now add and edit custom captions with different fonts and colors. Plus, expect more choices for mid-roll ad placement and new feedback.

YouTube revamps TV and console app homepages. New homepage shelves, a dedicated Podcasts tab, more Shorts, and looping for all content.

YouTube tests AI Overviews in search results. AI Overviews may now show video carousels for product and local searches, auto-surfacing key moments from YouTube videos in search results.

TikTok

TikTok overtakes Twitch as the #2 most-watched streaming platform. TikTok Live hit over 8 billion watch hours last quarter, and creators are earning $10 million a day.

TikTok's rapid climb is seriously shaking up livestreaming. 😲 ~TWISM

TikTok shares playbook to boost fashion brands. TikTok's 2025 Fashion Playbook breaks down hot trends, ad strategies, and tips for creators and brands looking to stand out in the fashion space.

TikTok turns on product recognition by default. Now, TikTok can spot products in your videos and show viewers a "Search in Shop" button to find similar items.

LinkedIn shares the latest video specs and best practices. Video views are up 36% year-over-year, and these official tips help you optimize content for max reach.

LinkedIn video is finally catching up 🔥 ~TWISM

LinkedIn lets users verify profiles with secondary legal names. Now you can add your real name in brackets for ID verification, even if you use a nickname as your main profile name without revealing it publicly to non-logged-in users.

LinkedIn reveals global AI adoption trends. 75% of companies using AI report major time savings and 10%+ higher revenue.

X/Twitter

X loses 11 million users across Europe. The platform's DSA report shows a 10.5% drop since August 2024, with heavy declines in France, Poland, Germany, and Spain.

This puts a dent in Musk's growth story, numbers don’t lie. 😬 ~TWISM

X drops the verification badge from the Basic plan. You'll need to upgrade to a higher-paid tier if you want the blue check—no more badges on the cheapest plan.

xAI chases $20B funding round linked to X. Elon Musk’s xAI is reportedly in talks to raise $20 billion, raising its valuation to $120 billion.

X sues to block Minnesota deepfake law. X is taking Minnesota to court over its new law banning AI deepfakes in elections, arguing it threatens free speech and could make platforms liable for user posts.

Bluesky

Bluesky suffers global outage amid server issues. The April 29 downtime lasted an hour worldwide, affecting API endpoints and sparking Reddit complaints about reliability.

Bluesky downloads hit 2025 low after election surge. Daily installs have dropped sharply from their election high, but the platform has surpassed 20 million lifetime downloads.

Et cetera

WhatsApp rolls out private AI processing. You can now use AI-powered features like message summaries without giving up chat privacy—Meta can't see your conversations, and no records are stored.

Claude used for political influence campaigns on social media. Anthropic's report shows threat actors using AI Tool Claude to run bot operations, spread paid political messages, and write more convincing scam emails.

Reddit bans researchers for AI comment manipulation. University of Zurich researchers used AI bots to impersonate users and influence r/changemymind discussions, posting over 1,700 comments before Reddit banned them.

Snapchat Q1 2025 sees user and revenue growth. Snapchat hit 460M daily and 900M monthly users, with Q1 revenue up 14%.

Netflix eyes video podcast expansion. Co-CEO Ted Sarandos says Netflix may add video podcasts, joining YouTube, Spotify, and Amazon in this booming format.

Tutorials of the Week

How to find the best tool to grow an audience on LinkedIn. Try to use Post Planner for scheduling posts and ensuring consistency.

How to use Edits? Check this step-by-step guide for creating better Reels using Edits.

How to write good stuff even if you’re a bad writer. First rule: you need to read a lot.

Listicles of the Week

19 best Facebook automation tools. Check out these awesome Facebook automation tools—no tech background is needed.

6 top restaurants & cafes influencer marketing campaigns. Discover how strategic partnerships are transforming the industry.

10 most followed Instagram accounts in 2025. Guess who is in the first place.

Tools of the Week

Switcher Studio. Go livestream now like a world-class professional.

Foursixty. Turn your Instagram, UGC, and ambassador content into shoppable galleries.

Adcreative. All-in-one marketing powerhouse for everyone.

Case Study of the Week

Gen Z creators demand more control over their online presence. Gen Z is leading a shift toward owning audiences and personal domains, avoiding reliance on unpredictable social platforms.

Social marketers—think beyond algorithms! 😎 ~TWISM

Video of the Week

YouTube turns 20: The evolution of the platform with new creator features. This celebratory overview includes new features like auto-dubbing for Partner Program channels.

Infographic of the Week

Reddit daily active user growth 2021-2024. Spoiler: more users are coming.

Newsletters of the Week

Looking for more? See our curated list of recommended newsletters: 👇

Return on Influence

Discover what pro influencer marketers are doing behind the scenes to run profitable influencer campaigns. Once weekly. Always free.

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