😎 IG is coming to TV?

Top News of the Week

Top Story

Instagram is 'exploring' a dedicated TV app for vertical videos. Instagram may launch an app for smart TVs so users can view Reels and other vertical content on the big screen. No content licensing or sports deals, just pure vertical video.

Instagram on TV? So many opportunities for marketers! 🤩 ~TWISM

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Instagram

Instagram upgrades Reels editor with shareable insights. Export Reels performance as PDFs, use 250+ new sound effects, and try fresh text styles, including a custom font from JENNIE.

Instagram to launch global "Rings" award for creators. Recognize top creators with the new Rings feature rolling out worldwide.

Instagram's simplified navigation is optional. Stick with the old layout if you don't want the new look; just skip the update.

Instagram adds Hindi AI translation for Reels. Now, Instagram can auto-translate Reels' voice and captions into Hindi and Portuguese, with AI-powered dubbing and realistic lip-syncing.

This update opens up whole new audiences for creators. It's about time Reels felt truly global! 🌏 ~TWISM

Facebook & Meta

Facebook tests new Comments Manager for Pages. Page admins will soon get better tools to organize and handle comments more efficiently.

Facebook ends the gaming creator program in 2026. Gaming partners lose dedicated support after October 31, but can use monetization tools until shutdown. Facebook shifts its focus to Reels and broader creator monetization.

Game over for Facebook Gaming. Looks like Meta's betting everything on short videos now. 🎮➡️📹 ~TWISM

Facebook launches AI to create welcome content for new followers. The new feature generates automated Posts, Stories, or Reels to greet new Page followers, helping you stay engaged with less effort.

Facebook lets creators monetize Stories. Earn money based on views from eligible public Stories, plus some users can now monetize Reels that feature licensed tracks from the Facebook Audio Library.

Meta pushes deeper into AI-powered ads. The latest tools generate creative assets, handle bidding, predict behavior, and even offer virtual try-ons to boost clicks. Meta wants marketers to upload a product catalog and let AI do the rest.

Threads

Threads tests 'Ghost Posts' that auto-delete after 24 hours. Replies go straight to private messages, and only the creator sees Likes, making sharing way less stressful. No date yet for wider launch.

Small UX upgrades like this keep the app feeling fresh and user-focused. 😎 ~TWISM

Threads lets you move the quick creation button. Just long-press and drag it on your home feed to put it wherever works best for you.

Threads tests new search UI and topic feeds on iOS. Find what you need faster and instantly create feeds based on your interests.

Threads adds new designs for sharing to Instagram Stories. Dress up your Threads post shares with refreshed visual styles when posting to Instagram Stories.

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YouTube

YouTube launches AI-powered Brand Pulse Report. Track your brand's presence across both paid and organic YouTube content, with AI detecting your logo, products, and mentions, even in audio. Key stats cover Paid vs. Organic Views, Unique Viewers, and Share of Watch Time.

This is a goldmine for companies and marketers! 🙌 ~TWISM

YouTube reveals new podcast growth tips. YouTube suggests adding video, eye-catching thumbnails, and keyword-rich descriptions to help your podcast stand out and get found. Creating Shorts and using the Community tab can also boost engagement.

YouTube tests new Shorts editor UI on Android. The new interface makes it easier to add text and music to Shorts, much like editing features on Instagram and TikTok. All creative elements show up in one place, except stickers, which are still missing.

YouTube previews new Shorts editor features. The updated Shorts editor brings timeline editing and an AI-powered extension tool, making it easier to create snappy, creative videos right in the app. Less time editing, more time growing the channel.

YouTube adds trending songs to the Shorts feed. See what music is popular in Shorts and easily join the latest audio trends.

TikTok

Posting more often boosts TikTok reach, says Buffer. Consistent uploads(2 to 5 times per week) raise average views by 17%, while 11+ posts weekly can double your performance. More attempts mean a better shot at viral hits.

Ready to crank out those extra TikToks? The numbers don't lie, but burnout is real. 😅 ~TWISM

TikTok adds 'Portfolio' for creators in Marketplace. Creators can now highlight their best videos for brands, making it easier to land brand deals and showcase their top work.

TikTok boosts subscription revenue share for North American creators. US and Canada creators can now earn up to 90% from paid subscriptions, giving fans exclusive access to updates.

TikTok LIVE adds Tiles for interactive rewards. Viewers can now collect Tiles during LIVE sessions and redeem them for prizes, boosting engagement in real time.

LinkedIn

LinkedIn restricts free competitor analytics for company pages. You can now only view data for one rival unless you pay $99/month for Premium Company Page, which unlocks insights for up to nine competitors and trending posts.

With more B2B brands eyeing LinkedIn Creator deals, expect transparency around rates to improve soon. 👀 ~TWISM

LinkedIn adds Contributors for projects. Tag team members on projects or work experiences directly in your profile, giving collaborators public credit.

This makes teamwork shine brighter. Finally, recognition for group efforts! 🙌 ~TWISM

X/Twitter

X launches premium business subscriptions and @ handle marketplace. "Verified Organizations" is now "Premium Business" with pricing from $200/month and perks like gold checkmarks and VIP support. Brands can buy unused premium handles.

Let’s see if this helps increase X’s revenue. 🤨~TWISM

Grok can now use your X account data for personalization. The X AI tool will tailor answers and content based on your in-app behavior.

Grok AI adds Relationship Streak on iOS. Chat with Ani for 7 days straight and unlock a new outfit for your AI friend.

Et cetera

Universal Music quietly launches House of Carmen creator app. The new platform pays influencers to promote Universal artists, expect copycats from other big brands.

Pinterest lets users turn GenAI content on or off. Choose which AI-generated ideas you see in categories like Entertainment or Home Decor by tweaking your settings under 'GenAI Interests.'

Sora's viral AI video app faces Hollywood backlash. Sora hit 1 million iOS downloads in under 5 days, beating ChatGPT's launch. But major studios and musicians are raising copyright concerns as deepfake tools and watermark removers spread, prompting OpenAI to promise opt-in copyright controls.

Sora controversy keeps rolling, while creators are having fun! 😉 ~TWISM

Disney bans its characters from the OpenAI Sora app. The studio blocks its famous IP from being created in Sora, OpenAI's viral AI video tool, to protect creative ownership.

Snapchat bets on "good, bad, and messy" content to win Gen Z. Snapchat is spotlighting unfiltered beauty moments to attract creators and brands, rolling out monetization tools like Sponsored Snaps and in-app shopping. Realness is in, and brands like Clinique are jumping on board.

That’s all for today. Thanks for reading. Now…

Go BIG or go home!

~ Josh from “This Week in Social Media”

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