- This Week in Social Media (TWISM)
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- 🤭 IG's exclusive Reels
🤭 IG's exclusive Reels
🔥 Our top 32 Social Media Marketing stories this week
Joshua Parkinson
May 12, 2025
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Top News of the Week
Top Story
Instagram launches lockable Reels with secret codes. Creators can now share Reels that only viewers with a special code can access, starting with The Weeknd’s exclusive film preview.
Finally, something truly exclusive on Instagram! 🤫 ~TWISM
Instagram Edits app gets text animations and new features. Spice up your videos with 50 text animations, 30 transitions, auto-captions in 11 styles, and easy text alignment for every platform.
Instagram introduces fun Gork voice mode. Try a playful new audio option for your Reels or Stories.
This could lead to even more creative (and weird) sound trends! 😜 ~TWISM
Instagram chief advises less than 5 Stories per day. Adam Mosseri says posting fewer Stories leads to better engagement.
Instagram spends $700 million a year on creators. Adam Mosseri says Instagram is investing huge sums to attract creators to the platform.
Facebook & Meta
Zuck plans AI-powered ad automation. He envisions a tool that takes your goals and budget, then creates and places thousands of ad versions across FB, IG, and Threads—no manual setup needed.
Facebook displays weekly challenge progress in Stories for Page admins. See your Page’s challenge stats as a Story, making progress tracking much simpler right on the app.
Love these little UX wins. 😌 ~TWISM
Meta launches Reels trend ads and AI creator tools. Advertisers can now place ads by Reels theme. Threads also gets video ads, while Facebook Reels offers new AI video resizing.
Meta cracks down on financial scams with FBI. Over 7M scam accounts were removed, and new alerts on Messenger and Instagram flagged risky payments and scams.
Threads
Threads launches account status for everyone. Now, you can check if any of your content violates policies or impacts visibility directly from your profile.
This should save a lot of confusing headaches. 😅 ~TWISM
Threads rolls out spoiler tags, interest labels, and account status tools. Spoiler Tags let you hide sensitive info in your posts, Interest Labels customize users’ feeds, and new Account Status shows if you've broken Meta’s content rules.
Threads launches video ads in the feed. Meta starts testing 19:9 and 1:1 video ads globally, as Threads opens to advertisers and hits 350M+ monthly users.
YouTube
YouTube adds AI creator search and new API for brand collabs. Brands can now use AI-powered search to find ideal creators, view upgraded profiles, and access insights via API for easier partnerships.
This makes finding the right creator way less painful for marketers. 😅 ~TWISM
YouTube faces major video upload bugs for creators. Both regular videos and Shorts are getting stuck at 0% or during suitability checks, impacting uploads on desktop and mobile.
YouTube Shorts ramps up to compete with TikTok. With TikTok’s future uncertain in the U.S., YouTube Shorts-now with 1.5 billion users and 70 billion daily views-is fine-tuning its algorithm and creator tools to attract short-form video fans.
TikTok
TikTok expands Pulse ad placement options. Now you can place ads next to content from top publishers and major tentpole events, or get super-specific with new Custom and Category Lineups powered by AI.
If you're after brand safety and reach, this is a big step.🔥 ~TWISM
TikTok offers $1M in ad credits to U.S. small businesses. TikTok will give 500 SMBs each $2,000 in ad credits plus a 1-on-1 session with a TikTok Ads expert.
TikTok updates payments for artist collaborations. New payment changes aim to streamline how creators get paid for working with musicians on content.
TikTok Shop struggles with knockoff flood. Even after shutting 900 stores and removing 7 million items this year, lookalike goods still overrun TikTok Shop.
TikTok lets you receive DMs during LIVE streams. Use the new LIVE setup feature to connect with potential clients in real-time while broadcasting.
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LinkedIn launches grads guide to top job opportunities. LinkedIn’s new Grads Guide highlights fast-growing careers like AI engineering and provides tips for recent grads on where to focus their job search.
LinkedIn updates post embeds with ‘video only’ option. You can now embed just the video from a LinkedIn post—no extra text. Only public and single-video posts are supported.
LinkedIn introduces premium video ad placements. “First Impression Ads” put your video at the very top of users’ feeds. Plus, placements on connected TVs and better event ad tools aim to boost reach and engagement for brands.
LinkedIn launches AI-powered job search. Describe your dream job in plain English instead of keywords, see when recruiters review applications and get AI coaching for interviews if you’re a premium user.
This makes job hunting way less stressful—and smarter! 🤖 ~TWISM
X/Twitter
X tests thumbs-up and downvotes on posts. Some users now see thumbs replacing hearts for Likes, and a new thumbs-down option to signal dislike, possibly to refine your feed.
X adds 4K video upload support. Upload ultra-high-resolution videos to boost your content quality and stand out in the feed.
Now you can showcase your videos in all their crisp glory! 🔥 ~TWISM
X blocks over 8,000 Indian accounts after government orders. X is restricting accounts-including some for international news in India only, to avoid platform-wide shutdown during regional tensions.
X updates the design for subscription tier pages. Every paid tier page on X now has a fresh look, making it easier for users to compare and subscribe.
Et cetera
Patreon unveils new policy changes and safety partnerships. Upcoming guideline updates clarify rules for Live Video, podcast syncing, and public previews. Plus, fresh partnerships aim to fight intimate image abuse and online extremism.
Reddit adds AI-powered business bios for profiles. Brands can now auto-generate their company bio and re-share relevant community posts on their Reddit Pro page.
Finally, Reddit. About time! 😅 ~TWISM
Snapchat unveils new ad tools and music series. Advertisers get AI-powered ad upgrades, a "Say it in a Snap" city campaign, and a live music series with brand sponsorship options.
Snapchat adds multi-account login. Now you can switch between multiple Snapchat accounts without logging out, making life easier for social media managers and creators.
That’s all for this week. Thanks for reading. Now…
Go BIG or go home!
~ Josh from “This Week in Social Media”
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