- This Week in Social Media (TWISM)
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- đ IG's global campaign changes everything??
đ IG's global campaign changes everything??
đ„ Our top 34 Social Media Marketing stories this week
Joshua Parkinson
June 16, 2025
In partnership with
Top News of the Week
Top Story
Instagramâs âAnywayâ Campaign and Grid Rearrange take center stage.
IG launches its biggest creator campaign ever, âAnyway,â urging creators to overcome self-doubt and post boldly. The platform also rolls out grid rearrange, quiet posting, and trial reels, allowing creators to experiment safely and showcase their best content with less pressure.
Instagram is clearly going all-in to win over creators. Smart move. đ ~TWISM
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Instagram tests âAdd a Captionâ for Stories. People can soon comment directly on your Stories, making it easier to boost engagement.
This could spark more real conversations in Stories. Finally! đ€© ~TWISM
Edits gets a Teleprompter feature. Now you can display your script on-screen while filming Reels, making it easier to record polished videos.
Instagram brings Photo Collages to DMs. Now you can create and send photo collages directly in Instagram messagesâperfect for group chats and creative sharing.
Instagram launches Avatar Quest Game. Access the new interactive Avatar Quest via Edit Profile > Avatar and boost audience engagement with playful features.
Instagram tests AI Weekly Recap for Stories. Android users may soon get an AI-powered button in the Gallery to generate weekly Story highlights.
Facebook & Meta
Facebook expands Meta AI prompts under posts. Now youâll see options to ask Meta AI for extra info or context on more Facebook posts.
This could help social managers clarify confusing content for their audience. đ§ ~TWISM
Meta rolls out Opportunity Score in Ads Manager. See how well your ad campaigns meet Metaâs best practices and spot optimization opportunities with a 0-100 score.
Meta launches AI video restyling tools. Use Metaâs new AI feature to reinvent video clips and level up your creative edits directly in Instagram Edits or the AI app.
Meta AI app exposes private user prompts. Meta AIâs Discover feed makes usersâ medical, legal, and personal secrets publicâmany didnât know their prompts were visible.
Threads
Threads begins testing DMs. Messaging is finally coming to Threadsâso you can privately connect with other users soon.
Threads now shows user interest numbers for topics. See exactly how many people are interested in a particular topic, like "Arsenal." This adds transparency for trendwatchers and community managers.
Great for spotting rising trends early! đ ~TWISM
Threads plans reward program for culturally relevant voices. Selected creators could earn perks or payments for driving cultural conversations on the platform.
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YouTube
YouTube pays creators for educational embeds. If schools or educators use your videos in YouTube's Player for Education, you'll earn a cut of licensing fees based on watch time.
YouTube adds in-app promote and regional thumbnails. Creators can now run video ad campaigns right from the YouTube app, and upload custom thumbnails for dubbed videos in different languages.
YouTube adds $55B to U.S. GDP in 2024. The platform supported 490,000 U.S. jobs last year, according to a new impact report from YouTube and Oxford Economics.
Creators are driving the new media economy. đž ~TWISM
YouTube adds Posts button to Shorts feed. Viewers can tap a Posts button while watching Shorts to see suggested Posts from the same creator, all without leaving the feed.
TikTok
TikTok Shop drives massive discovery and sales. 83% of shoppers discover new products, and 70% find new brands on TikTok Shop, helped by 8 million hours of live shopping streams last year.
Social commerce in action! đČ ~TWISM
TikTok adds more seller badges for customer service. New badges like Gold Star and Silver Star highlight sellers who meet high service standards, making it easier for shoppers to spot trustworthy brands.
TikTok launches 'Meme Sound' feature. Create memes in seconds by generating audio with text-to-speech right in the app.
TikTok debuts ad assistant for advertisers. This AI tool in Ads Manager helps set up, optimize, and report on campaigns, suggesting targeting, bidding, and more based on your goals.
TikTok now shows carbon emissions for ad campaigns. Advertisers can measure and reduce the carbon impact of their TikTok ads using Scope3 data for delivery, media, and creative.
LinkedIn shares B2B brand-building report. LinkedInâs new survey of 1,500+ decision-makers says trust is the #1 factor for B2B brand growth.
It's official: social proof beats slick ads every time! đ ~TWISM
LinkedIn integrates Adobe Express for video ads. B2B marketers can now create LinkedIn video ads quickly using Adobe Express, then export them right to Campaign Manager.
X/Twitter
X pushes back-to-school marketing campaigns. The platform reports 7.6M back-to-school posts and a 12% year-over-year jump in activity. X claims 1 in 3 users shop for school, with premium ad packages tied to partners like BuzzFeed and Paramount.
X launches startup investing reality show with controversy. New show 'Going Public' lets viewers invest in real time, but two featured founders face SEC investigations over past ventures.
X uses legal threats to lure back advertisers. X pressures brands like Verizon and Ralph Lauren to resume ad spending or face lawsuits. Some brands return for prime spots, while ad execs worry about potential backlash.
This is a wild and risky playâwould you advertise under legal pressure? đ€š ~TWISM
X partners with Polymarket for prediction insights. Polymarket users will now see relevant X posts and xAI data with forecasts, helping marketers monitor real-time trends and market sentiment.
X Chat lets you create groups and share invite links. Now you can build group chats and invite users directly with a link.
Et cetera
Influencer marketing to hit $33B in 2025. Statista says the influencer industry will surge 36% next year, even as brands cut overall ad budgets. More brands are turning to creators for reach.
Reddit adds new comment features. Users can now turn comments into posts, access comment analytics, save replies as drafts, and add text to media posts from desktop.
Creator platforms to overtake traditional media in ad revenue. For the first time, YouTube, TikTok, and Instagram are projected to bring in more global ad dollars than TV, radio, and print, according to WPP Media.
Snapchat rolls out new creative tools and analytics. Upload Lens-powered videos from Memories, get deeper insights like Returning Viewers and Top Content, and soon auto-save Stories to your Public Profile for evergreen discovery.
Snapchat's making a play for serious creators. About time? đ€ ~TWISM
Uber Advertising launches in-house creative studio. Brands can now build culture-led, immersive campaigns directly on Uber and Uber Eats to engage users in their everyday journeys.
Thatâs all for this week. Thanks for reading. NowâŠ
Go BIG or go home!
~ Josh from âThis Week in Social Mediaâ
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