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This week in Social Media Marketing:

• Tutorials of the Week

• Listicles of the Week

• Tools of the Week

• Case Study of the Week

• Video of the Week

• Infographic of the Week

• Poll of the Week

• Newsletters of the Week

• Meme of the Week

• Creator of the Week

• Podcast of the Week

• Quote of the Week

SPONSORED - PACASO - SHARE IN GLOBAL GROWTH AS AN EARLY INVESTOR

Former Zillow Execs Target $1.3T Market

The wealthiest companies tend to target the biggest markets. For example, NVIDIA skyrocketed nearly 200% in the last year, benefiting from the $214 billion AI market’s tailwind. That’s why investors like SoftBank are so excited about Pacaso. 

Created by the team that grew Zillow to a $16B valuation, Pacaso’s digital marketplace offers easy purchase, ownership, and enjoyment of luxury vacation homes. And their target market is worth a whopping $ 1.3 trillion. No wonder Pacaso has earned over $100 million in gross profits. Now, they’re taking their most significant step yet – with a focus on international markets.

Their first two Paris properties sold out in record time, so they just added another. They already have seven homes in Cabo, and they just bought their most expensive European property yet in London. And this expansion is truly just beginning.

Disclaimer: This is a paid advertisement for Pacaso’s Regulation A offering. Please read the offering circular at invest.pacaso.com.

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Tutorials of the Week

How to create a Facebook Post that gets Likes FAST. This guide includes simple tips, tricks, and know-how to help anyone create an engaging post that grabs attention like a firework in the midnight sky.

How to make YouTube Shorts with AI (step-by-step). Learn to create YouTube Shorts using AI tools like Descript, from generating videos with prompts to editing and repurposing content for faster, high-impact results.

How to become a better digital marketer (for beginners). A practical, up-to-date tutorial that walks you through the basics of digital marketing, key channels, must-have tools, and actionable steps to build your skills and portfolio.

Bookmark this if you’re a beginner looking to level up your marketing game! 🚀 ~TWISM

Listicles of the Week

17 real strategies to make money on Instagram. This shows you the top up-to-date strategies to start making money on your IG TODAY!

It’s like finding a cheat sheet that actually works! 😍 ~TWISM

10 digital marketing priorities for 2025. Great checklist for busy marketers. The marketing landscape shifts fast, but a solid roadmap like this makes it way less overwhelming.

6 steps to a winning experiential marketing campaign. Get a practical checklist for crafting immersive campaigns—covering goal-setting, personalisation, technology tips, and how to measure impact.

Tools of the Week

Trainual. Tired of explaining the same processes repeatedly? This automates onboarding so you focus on growth.

Castmagic. Upload audio and download everything, including blogs, posts, newsletters, and quotes. Castmagic turns conversations into content gold.

Case Study of the Week

Key trends from VidCon 2025: Creators Act Like Entrepreneurs. VidCon 2025 highlights how creators are transitioning toward business ownership, more innovative collaborations, and podcasting as a revenue stream, while AI tools and authenticity drive audience loyalty.

The creator economy truly feels grown up now. Are you evolving with it? 😏 ~TWISM

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Tired of late payments and messy invoicing?

This guide is your go-to resource for streamlining payments, enhancing cash flow, and maintaining a smooth business operation.

What’s inside:

✔️ An actionable 8-step framework to create a seamless payment process
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A well-structured payment system leads to smoother operations, happier clients, and long-term financial success.

Video of the Week

Why you’re still stuck on YouTube (and what top creators do differently). Pat Flynn breaks down the biggest mistake holding creators back, plus shares actionable growth tips for 2025—think storytelling, tackling perfectionism, and whether to start with Shorts or Long Form.

Taking action is what moves the needle. 🙃 ~TWISM

Infographic of the Week

Buffer shares 2025 social platform engagement study. LinkedIn leads with an 8.01% median engagement rate. Threads outperforms X/Twitter, TikTok’s over 60 secs get far more watch time, and AI-assisted posts get 22% more engagement.

Worth bookmarking before your next reporting call! 🤩 ~TWISM

Poll of the Week

Meme of the Week

Algorithms? Bah! Who needs them? 🤣

Creator of the Week

Jo Hutton grows her yoga brand with Substack and Notes. Jo ditched picture-perfect content for real-life yoga and used Substack’s Notes to double her audience. Most of her 33,500+ subs now find her right on Substack.

Love seeing alternatives to the usual short-form grind! 😍 ~TWISM

Podcast of the Week

Grow to 200k subscribers using email and SMS. Jesse Kay (Vyber Media) shares practical strategies for building a massive email and SMS list, plus how automations and segmentation can drive big revenue with less ad spend.

You don’t need a huge ad budget to scale your list if you get the fundamentals right.💡 ~TWISM

Quote of the Week

“The customer is not a moron; she is your wife.”

~ David Ogilvy

That’s all for this week. Thanks for reading. Now…

Go BIG or go home!

~ Josh from “This Week in Social Media”

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