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This week in Social Media Marketing: Meme, Tutorials, Listicles, Case Study, Tool, Video, Infographic, Poll, Creator, Podcast, and Quote of the Week
Over 70,000 marketing professionals are reading TWISM today!
Meme of the Week
When your socials actually run for you…
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Tutorials of the Week
How to create a social media calendar (beginner’s guide). This easy-to-follow guide will help you create a social media calendar that drives engagement and grows your following.
How to build a social workflow that runs without you. Learn to create systems that keep your content flowing even when you're not at your desk, including automating tasks and delegation strategies.
A blueprint for taking vacations without your engagement tanking! 🏖️ ~TWISM
How to learn social media marketing step-by-step. A beginner's guide covering everything from core digital marketing principles to building your own online presence and gaining hands-on experience.
Listicles of the Week
33 Instagram post ideas & examples that always get Likes. Check this article so you can quickly use these post ideas that'll get your followers double-tapping your posts TODAY.
18 TikTok analytics tools for 2025. This breaks down free and paid analytics solutions to help marketers and creators track performance, understand audience engagement, and optimize their short-form video strategy.
7 steps to build a social media marketing strategy from scratch. Check for the complete roadmap for creating an effective social media strategy, from conducting audits and deeply understanding your target audience to setting SMART goals and choosing the right platforms.
"Throwing stuff on the wall" doesn't cut it anymore. 🎯 ~TWISM
Case Study of the Week
How Heinz hijacked Deadpool & Wolverine to boost ketchup sales. They misdirected Marvel fans with what appeared to be an exclusive final trailer posted on Marvel's accounts, before revealing it was actually a Heinz ad. The campaign extended to theaters, streaming platforms, and even hijacked movie posters, turning the biggest summer blockbuster into a condiment commercial.
That's peak marketing opportunism! 🍅 ~TWISM
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Read the guide to get your CTV campaign live in time for the holiday rush.
Tool of the Week
ElevenLabs. This is by far the best AI voice generator there is. You can use the free version to see if it works for you!
Video of the Week
Best Instagram marketing strategy for small businesses in 2026. Deep dive into how personal branding now affects Instagram marketing as you prepare for 2026.
Everything’s changing on Instagram… again. 🤣 ~TWISM
Infographic of the Week
Key trends for social media marketing in 2026. Emplifi's latest "State of Social Media Marketing 2026" report summarizes findings from 564 marketers on AI tools, influencer strategies, and short-form video investments, essential data for your planning.
Planning your 2026 strategy? Start here and skip the guesswork! 📈 ~TWISM
Creator of the Week
Logan (TikTok - @logagm) Featured on TikTok's official Discover List 2025 as a "creator to watch" in the Foodies category, Logan has turned everyday ingredients into viral sensations through his engaging cooking content and authentic style.
Logan reminds us that sometimes the simplest content slices through the noise best. 🥒 ~TWISM
Podcast of the Week
How AI is shaping social media: Marketing Podcast Network. Tippie's Soogand Alavi discusses how AI influences what we see in our feeds and how marketers can use it responsibly. Later in the show, alum Matt Cardoni shares perspectives from the digital marketing trenches on adapting to AI-driven change.
AI is here to stay, learn to use it responsibly before it uses you! 🤖 ~TWISM
Poll of the Week
Tell us what you think. 😇 ~TWISM
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Quote of the Week
“Content is fire, social media is gasoline.”
~ Jay Baer
That’s all for today. Thanks for reading. Now…
Go BIG or go home!
~ Josh from “This Week in Social Media”
Disclaimer: Some links may be affiliate links that pay us commissions.
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