💡 LinkedIn Post Ideas to Crush Writer's Block

Staring at an empty screen while the clock ticks? We've all been there.

Finding things to post on LinkedIn is HARD. That's why so many people fail to establish regular posting schedules, which kills their LinkedIn success.

Here's the fix: Tried-and-true post ideas you can use to create a fantastic post EVERY single time. 👇

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Turn podcasts into short clips. Chop each episode into individual concepts, one thought per video.

Keep clips under 2 minutes if you want most people to watch all the way through.

Repurpose content from other channels. If a post crushed it on Facebook or Instagram, it'll likely work on LinkedIn too!

Pro tip: Don't just copy-paste. Optimize for LinkedIn; the first 5 lines are your hook for text posts, and the first 3 lines for posts with images/videos.

Want higher levels of engagement? Never add links to your post; it'll kill your reach. Post content natively instead.

Turn blog posts into short text posts. Keep these snippets short and engaging.

Add an image, a couple of hashtags, and a strong call to action to encourage engagement.

Use AI for video scripts. Tools like ChatGPT can transform your posts into engaging video scripts in minutes.

Video helps you reach a broader audience that prefers visual content over text.

Your followers LOVE to see themselves on your page. Like, they REALLY love it.

Followers who interact with UGC are 100% more likely to convert.

Examples of UGC to share:

Always credit the content owner and ask permission before reposting!

95% of people read reviews before buying something online.

Posting reviews shows real people trust your brand. It increases customer confidence and proves you have nothing to hide.

Highlight positive reviews, thank the reviewer, then add a CTA telling your audience to take the same action.

New products/services? Share key features, benefits, and selling points. Make a posting sequence to build hype before, during, and after launch!

Deals and discounts? Always tell your audience how to take advantage. Ask them to comment for a promo code, this boosts engagement AND reach!

Community events? Show you care about your niche community. Share in-person conferences, LinkedIn Live shows, or chat rooms and forums.

There's ALWAYS something happening in your industry. If you don't post about it, your competitors will.

Commenting on news shows you stay up-to-date AND positions you as a leader in your community.

Post Planner's Content Streams gather posts from authoritative sources in your industry and present them for easy posting. It's a LinkedIn tool that helps you discover content and plan your LinkedIn content schedule.

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Even though LinkedIn is professional, humor goes a long way toward establishing your brand.

Just don't become a meme page! Balance lighthearted posts with high-value content as part of your content strategy.

Quote a well-known source to increase credibility, catch attention, and add authority to your brand.

Make sure it's relevant to your content and will resonate with your audience.

Write about cutting-edge trends in your field. Your audience follows you because they believe you have knowledge to offer, prove it!

Post Planner's Content Streams are perfect for discovering new trends. Use the "Most Recent" tab to find what's happening in your niche.

Got old posts that performed well? They can do well again.

Review and update them with new insights. Reuse the bulk of a post and only change small portions to keep it current.

With Post Planner's recycle feature, you can put your highest-performing posts back into rotation automatically.

After reading a book or article, share what you learned with your followers.

This helps your followers learn with you, shows dedication to improvement, and gives you a new supply of post ideas.

Share industry videos and podcasts, too. But don't just share a link, post the video itself. LinkedIn's algorithm favors native video content over external links.

Everyone loves a good story. Include an engaging hook, a clear point, and a call to action.

Ask thought-provoking questions to encourage engagement. Make it relevant to the discussions people care about.

Post Planner's Post Ideas includes a questions tab with tons of high-quality questions that'll help you get engagement.

Sharing relevant statistics boosts your credibility as an expert.

Visual content often outperforms written content, infographics and data visualizations work especially well.

Sounds funny, but it works!

People on LinkedIn love learning about LinkedIn. Share optimization tips with your followers, they'll thank you with engagement.

Celebrate the successes of colleagues, industry leaders, or followers. It develops better relationships and shows your business's personal side.

Try congratulating someone on an award, sharing news about a successful launch, or highlighting a significant milestone.

Getting the same questions repeatedly? Turn them into content.

If you receive common questions in comments, DMs, or from customers, answer them in a post. It shows you're listening to your audience.

Want to know what your audience wants? Just ask.

Pick a topic your audience already cares about. Frame your question to grab attention, make it a bit provocative (without being obnoxious).

3-4 clear, distinct choices are plenty. Include "Other - comment below" to get qualitative feedback too.

Use responses to guide your next content piece or product tweak!

People are tired of polished, perfect content. They crave realness.

BTS content humanizes your brand and builds trust. Show your messy desk, a product in development, or your team prepping for an event.

Imperfect, off-the-cuff content often performs better than studio-quality clips on LinkedIn.

Sharing wins isn't bragging, it's social proof.

Post about signing a new client, launching a feature, or hitting a revenue goal. Frame it as a story: Where were you before? What challenges did you overcome?

Tag collaborators, customers, or your team, it shows you care AND boosts reach when they engage! 😉

Original data is a content cheat code because no one else can copy it.

Run a survey with Google Forms or Typeform, gather insights, and package it into content your audience can't get anywhere else.

Share results in a carousel, long-form article, or short video. Make your insights easy to quote with bold, snackable stats.

Every industry has outdated advice and false assumptions. Challenge them.

When you call out what others are scared to say, you become a go-to voice people trust.

Format it as a Carousel: "5 [Industry] Myths That Are Holding You Back"

Highlighting your team makes your company feel more human.

When employees feel seen and celebrated, they're more likely to engage, repost, and become vocal champions for your brand.

Post a candid photo, share a quick story about their impact, and keep it conversational.

People don't just buy WHAT you do. They buy WHY you do it.

Start with the moment everything changed. Walk through the struggle. End with the mission you're on now.

Keep it simple and raw. This isn't about perfection, it's about truth.

Nothing builds trust that SELLS like a good case study.

Buyers want results. A strong case study answers: "Will this work for me?"

Use carousels that walk through: The problem → Your process → The results

Include real numbers whenever possible. And reuse your case studies, repost them every ~6 months!

Got a "secret sauce" that makes your business run smoother? Share it.

When you teach your process, you position yourself as the expert. People will come to YOU for help.

Yes, competitors MIGHT copy you. But most won't execute it well. The pros outweigh the cons.

Few are brave enough to talk about what didn't go right.

Sharing failures shows you're real, self-aware, and always learning. It makes your success feel earned.

Turn failures into juicy hooks: "We made a $5,000 mistake last year; here's what it taught us."

Bring your audience along for the journey.

Whether launching a product, growing your audience, or testing a new offer, sharing that journey creates momentum and drives consistent engagement.

Use a repeatable format: "Week 1 of 8: What we're testing" or "Build Log #3: How we got our first 20 signups."

1. Consistency

Post about 5 times per week, but no more than 20 times monthly. Avoid posting more than once per day to keep from looking like spam.

2. Quality

High-quality content that aligns with your brand's values puts your best foot forward and shows you're a serious presence.

3. Variety

Mix text-only posts, carousels, videos, photos, infographics, articles, podcasts, case studies, and stories. Variety keeps your content fresh!

Coming up with fresh, interesting, relevant LinkedIn ideas can be challenging. But with these post ideas, you can demolish writer's block and create highly engaging content.

If you're struggling to fill your LinkedIn schedule, sign up for a free Post Planner trial to access content curation and automation tools.

That’s all for today. Thanks for reading. Now…

Go BIG or go home!

~ Josh from “This Week in Social Media”

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