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Happy holidays, marketers! 🎄 Make these final days of December count; your 2026 strategy starts soon.
This week in Social Media Marketing: Meme, Tutorials, Listicles, Case Study, Tool, Video, Infographic, Poll, Creator, Podcast, and Quote of the Week
Over 70,000 marketing professionals are reading TWISM today!
Meme of the Week
When a social media marketer tries to get the best out of the final days of 2025.
Together with Roku Ads Manager: Get the best out of the holiday season.
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
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Tutorials of the Week
How to use an AI Instagram caption generator. Using the right AI tools (and a few clever prompts), you can generate high-quality captions in seconds, stay consistent, and finally stop posting on the fly.
How to master TikTok's algorithm in 2026 for maximum reach. Deep dive into tactics like focusing on engagement signals like rewatches, saves, and shares rather than just likes.
TikTok is here to stay, and mastering it is a must for a social media marketer! 😎 ~TWISM
How to use December trends on TikTok to close out the year strong. Jump on trending sounds like noteliwood's Money in the Grave x Last Christmas mashup, recreate the "Zootopia 2" couple selfie trend, or participate in an advent calendar unboxing content. Match these formats to your brand's voice and product line for authentic, conversion-focused posts.
Listicles of the Week
17 best social media scheduling tools. Check the best social media posting apps to manage social media posts easily and effectively right now.
Another goldmine here, just for your taste! 🤩 ~TWISM
5 UGC ad campaigns that prove creator-led content outperforms traditional brand creative. People connect with people, not polished brand scripts. When brands embrace UGC as a strategic creative advantage rather than filler content, they unlock repeatable, high-impact, ad-ready storytelling at every funnel stage.
7 AI writing prompt elements to create high-converting marketing copy. Learn the difference between "write a social post" and "write a 150-word Instagram Reel caption in a friendly tone for millennial dog owners."
Case Study of the Week
How Duolingo Built 17+ million TikTok followers by breaking the corporate mold. Duolingo's "Duo," the giant green owl, doesn't follow traditional brand guidelines; instead, the account embraces topical humor, LGBTQ+ activism, and controversial takes. With 4%+ engagement rates (extremely high for a brand), Duolingo proves that aligning with Gen Z values through authenticity and irreverence drives exponential growth. The brand's TikTok strategy directly contributed to 41% revenue growth year-over-year and record profitability, proving that social media presence translates into measurable business results.
Duolingo is the brand king of social media for sure! 👑 ~TWISM
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Tool of the Week
Writecream. All-in-one AI platform to generate marketing content, blog posts, cold emails, and videos. Just everything you need.
Video of the Week
Get ahead before everyone else catches on. Here are the 9 must-know social media marketing trends of 2026 that will have you ahead of the game! Influencing is dead, live shopping is winning, and vertical movies are here to win.
Influencer marketing is indeed changing into something else entirely.😏 ~TWISM
Infographic of the Week
Global social media usage & engagement benchmarks 2025. 5.24 billion users (63.9% global population) segmented by demographics, device usage, and platform preference. 73% of consumers research brands via social media, social ads represent 30.8% of digital ad spend ($5.69 CPM), and 24% year-over-year impression growth.
A deep dive into socials in 2025 😌 ~TWISM
Creator of the Week
Khaby Lame: The master of silent comedy. With nearly 161 million followers, Khaby Lame is one of TikTok's most-followed creators, dominating through effortless silent comedy and reaction videos that transcend language barriers. His genius lies in simplicity executed perfectly, no fancy edits, no trending sounds required.
If Khaby can crack 161M with basically no words, your brand's 47-slide product explainer probably doesn't stand a chance. 📹 ~TWISM
Podcast of the Week
Lena Jenkins-Smith on purpose-driven media and building stories that last.
The episode covers how Goldstrand Media creates wholesome, legacy-focused content while expanding representation for women and youth through vertical dramas, educational children's programming, and teen series that entertain while addressing real-life challenges.
This is essential listening for creators and brands looking to build authentic narratives that resonate across generations! 🎬 ~TWISM
Poll of the Week
Tell us what you think. 😇 ~TWISM
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Quote of the Week
“Gratitude turns what we have into enough.”
~ Aesop
That’s all for today. Thanks for reading. Now…
Go BIG or go home!
~ Josh from “This Week in Social Media”
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