Manage your marketing resources effectively

đŸ”„ Our collection of invaluable tools & insights to rule over socials this week

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This week in Social Media Marketing: Meme, Tutorials, Listicles, Case Study, Tool, Video, Infographic, Poll, Creator, Podcast, and Quote of the Week

Over 70,000 marketing professionals are reading TWISM today!

Meme of the Week

When a social media marketer manages their resources effectively


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As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.

Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.

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Tutorials of the Week

How to find the best Later alternative without breaking the bank. Take a look at this if you’re seeking a Later alternative that does everything you need, without costing you a lot.

How to beat the Instagram algorithm in 2025. Master Instagram SEO, use Stories stickers, drive conversations with engaging captions, add relevant hashtags, and optimize for views to boost your content's reach. 

How to achieve success for real estate social media in 2025. Learn proven strategies for lead generation, building trust, and growing engagement on platforms like Instagram, TikTok, and LinkedIn. 

Even if you're not selling homes, these tactics will up your content game! đŸ’Ą ~TWISM

Listicles of the Week

9 best LinkedIn scheduler tools (2025 reviews). Deep dive into 9 LinkedIn scheduling tools based on features and your unique needs.

8 social media trends you won't want to miss in November 2025. Stay ahead with the latest trends shaping platforms and audience behavior next month.

Bookmark this one. Trendspotters, start your engines! đŸ”„ ~TWISM

10 creative ways to get customer reviews. If you’re struggling to get customer reviews, this shows you how to turn the tables.

Case Study of the Week

TikTok for Business: Toyota's 38% CPA reduction. By integrating automotive-specific ad formats with a highly engaged audience, Toyota achieved a 38% reduction in cost per acquisition compared to its standard lead generation approach.

When you match the right format to the right audience, efficiency skyrockets! đŸš— ~TWISM

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Tool of the Week

Repurpose. The easiest way to repurpose your content on social media. With this, you can grow on each platform using only one video.

Video of the Week

YouTube tips for creators by Nick Nimmin. Learn how to get more views, subscribers, and income from your channel. Includes practical Q&A, tool suggestions, and growth strategies. 

If you're serious about YouTube, Nick's streams always drop real-world value. Worth bookmarking! đŸŽŹ ~TWISM

Infographic of the Week

Cultural fluency is a must for brands. 90% of consumers use social media to stay up-to-date with trends and cultural moments, surpassing TV and streaming services, talking to friends and family, and using other digital media.

If you won’t care about the culture, consumers won’t care about you. đŸ˜… ~TWISM

Poll of the Week

Tell us what you think. 😇 ~TWISM

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Last week’s results are in:

Creator of the Week

Alix Earle - TikTok's "It Girl" with the Alix Earle Effect. The 24-year-old social media personality has amassed nearly 12 million combined TikTok and Instagram followers through her signature "Get Ready With Me" videos. Her influence is so strong that when she promotes a product, it often sells out immediately, a phenomenon known as the "Alix Earle effect."

When your product recommendations move inventory faster than inventory can restock, you've transcended influencer status. đŸ’„ ~TWISM

Podcast of the Week

Human-first marketing with Phil Treagus-Evans. Learn practical strategies to connect with customers through empathy, purpose, and authentic messaging, especially crucial in social media campaigns. 

Real people want real connections. Forget the copy-paste scripts, your followers can spot fakery from a mile away! đŸ‘€ ~TWISM

Quote of the Week

“What helps people, helps business.”

~ Leo Burnett

That’s all for today. Thanks for reading. Now


Go BIG or go home!

~ Josh from “This Week in Social Media”

Disclaimer: Some links may be affiliate links that pay us commissions.

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