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Over 70,000 social media professionals are reading this newsletter today!
Wanna know what to write when posting to Facebook?
You're not alone if you're struggling to connect with your FB audience! It's tough to figure out what "works" given the vast diversity of posts on the platform.
What works for your Facebook page may not work for someone else's. You need to test what gets the most engagement from YOUR particular fans.
But what happens when you're out of ideas to test? These 23 tips will get you sorted! 👇
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Part 1: Planning & Scheduling Your Posts 📅
1. Know your target audience 🎯
Who do you want to see and engage with your posts?
Think about their demographic, interests, problems, and goals. Map out your answers BEFORE creating content.
This gives you a Facebook content strategy with a NEVER-ENDING supply of post ideas!
2. Post at the ideal frequency 📊
Facebook is NOT X. Posting 5x a DAY works on X, but that's probably too much on Facebook.
Experts suggest posting once a day (or around 5x a week). Focus on QUALITY over quantity!
3. Balance your content types ⚖️
The average person sees 6,000 to 10,000 ads EVERY SINGLE DAY!
Don't let your page become one big ad. People are on Facebook to experience things they ENJOY. Give fans VALUE first, opportunities to buy second!
4. Use your brand tone consistently 🗣️
Your brand tone is the underlying voice/vibe your audience gets from your posts.
Peek into your comment section to see what words, phrases, or slang your audience typically uses. Incorporate that into your Facebook posts!
5. Schedule posts in advance ⏰
Creating posts in advance saves you TONS of time. It gives you time to think your post through (and even enjoy the creative process).
Post Planner has everything you need to automate your Facebook posts, including cross-platform scheduling, bulk scheduling, and a massive content library!
Part 2: Making Posts Attractive ✨
6. Structure your post properly 🏗️
Every post has 3 parts:
The hook grabs attention first.
The body delivers the value.
The conclusion & CTA tell them what to do next.
Your hook is arguably the MOST important part. Hint at a problem your post will solve for them!
7. Keep it short and sweet 📝
A Facebook news feed is like a crowded subway train for your followers.
Keep posts in an 80-160 character range. Make your words efficient while still impactful!
8. Deliver a clear message 💬
Clear Facebook posts avoid unnecessary tangents, wordy sentences, and bad grammar.
Clear, readable messages open your posts up for higher engagement potential!
9. Provide valuable information 💎
Valuable info positions you as an authority on your subject!
Find statistics, reports, or other data that make your fans go "WOW." Then package that info into an entertaining post. Result? Viewers sharing with their friends!
10. Stay positive ☀️
People engage and share more with positive posts. Motivational, inspirational, and funny posts always get the most shares.
Negative posts make people hold back on Likes, comments, and shares because they don't want to be perceived negatively!
11. Use emotional words ❤️
Emotional words create a connection. They grab attention and keep people reading.
Use a thesaurus to expand your vocabulary. Or explore Post Planner's content streams to find viral posts in your niche!
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12. Make your post VISUAL 🎨
Facebook lets you turn regular text posts into graphics! Select the colorful box icon at the bottom of your post box and choose a background.
This helps attract more eyes using color to your advantage. Facebook post backgrounds are ideal for short posts; it's a scroll-stopping tactic!
13. Use emojis strategically 😊
Emojis draw attention, help space out sentences, and are relatable.
Use relevant emojis to guide the reader's eyes. But DON'T overuse them. 1-2 emojis per post is a reasonable limit!
14. Understand the algorithm 🧠
The Facebook algorithm scores posts based on "edges": Likes and comments (comments hold the most value).
The more engagement a post has, the more the algorithm pushes it out to more people. That's why posting during peak hours is essential!
Part 3: What to Include in Your Posts 📋
15. Add a call-to-action 🎬
Let your fans know what actions you want them to take next.
Maybe it's showing up for a webinar, a live stream, or checking out a product. CTAs make your audience's next steps CLEAR.
Check out the Facebook ads library for CTA ideas!
16. Use storytelling 📖
Sometimes a longer post works; this is your chance to tell a compelling story.
Maybe it's funny, motivational, strange, or downright scary. Continue using expressive words and add value. Make every word count!
17. Ask questions ❓
Questions are the bait for engagement!
Don't ALWAYS ask open-ended questions, though. Sometimes giving people an easy choice of answers results in MORE comments!
18. Share working links 🔗
If you're asking people to do something with a CTA, provide a link.
PRO TIP: Make sure your links WORK (and aren't too long). Use Bitly or short.io to create clean, branded short links!
Part 4: Post Ideas That Never Fail 💡
19. Write about topics your fans care about 🎯
When you talk about topics your audience likes/knows/experiences, they start to see you as relatable!
Compare problems to things your audience experiences. It builds instant connection.
20. Align with the time of day ⏰
Posting a motivational quote early in the morning is just what people need when dragging themselves out of bed!
Match your message with your posting time for solid impressions, Likes, comments, and shares!
21. Share tiered number lists 📊
"Top 10 home decor ideas for Fall" or "Top 6 productivity apps": these work in ANY niche!
Tiered number lists are skimmable and direct. Perfect for users who don't have time to read a dissertation!
22. Get personal 🙌
Share hopes, struggles, and victories you've experienced as a brand owner.
Opening up shows your audience the human side of your brand. We all experience adversity; your fans will likely relate!
23. Call out a demographic 📣
When speaking to a specific demographic, call them out!
"Calling all residents in the Atlanta area!" grabs attention from that specific audience. The more specific you are, the better you'll connect!
Maximize Your Engagement 🚀
To maximize engagement, post quality content at the right time!
Look at your current analytics and adopt a Facebook post scheduling tool to see how engagement changes over time.
The Bottom Line ⚡
Craft posts that your fans enjoy by sharing value in a digestible way.
Use analytics to understand how your approach impacts engagement.
Good content + good impressions + right audience = ENGAGEMENT and GROWTH.
Find viral Facebook content and schedule at PEAK times using Post Planner's content library and scheduling tool!
Create a free account to get started! 🎉
That’s all for today. Thanks for reading. Now…
Go BIG or go home!
~ Josh from “This Week in Social Media”
Disclaimer: Some links may be affiliate links that pay us commissions.
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