- This Week in Social Media (TWISM)
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- 😱 Meta breaking up??
😱 Meta breaking up??
🔥 Top 10 Social Media Marketing stories this week
Joshua Parkinson
April 14, 2025
This week in Social Media Marketing:
Top News of the Week
Tutorials of the Week
Listicles of the Week
Tools of the Week
Case Study of the Week
Video of the Week
Infographic of the Week
Meme of the Week
Quote of the Week
Top News of the Week
Meta faces a potential breakup in FTC trial. The April 14 trial challenges Instagram and WhatsApp acquisitions, with internal Zuckerberg messages as key evidence.
Facebook adds AI creation tool to the Home Screen. The new posting option helps users quickly generate content directly from the post creation sheet.
Content creation just got easier! 🤖 ~TWISM
Meta whistleblower alleges targeting vulnerable teens. Whistleblower testified Meta showed beauty and weight loss ads to teens feeling "worthless" or deleting selfies.
Meta Business Suite introduces improved filtering. The enhanced system makes sorting through messages, comments, and notifications much faster.
Instagram tests lockable Reels. The new feature lets creators lock content that's only accessible with a secret code.
Perfect for exclusive offers and superfan content! 🥳 ~TWISM
Instagram remains teens' favorite social app. Piper Sandler's survey shows 87% of U.S. teens use Instagram, with TikTok at 79% and Snapchat improving to 72%.
Instagram reveals Reel share sources. See which profile shared a Reel with you even if you don't follow them and it was shared outside the app.
Instagram developing "Draw Yours" sticker. The upcoming interactive sticker will encourage followers to create their drawings in response.
Instagram enables auto-sharing Reels to Stories. Post Reels and automatically add them to your Stories with one tap.
Threads
Threads tests multiple profile links. Users may soon be able to add several links to their profile instead of just one.
No more "link in bio" limitations! 🔗 ~TWISM
Threads tests comment sorting options. New "Top" and "Recent" filters let users organize comments by engagement or chronology.
YouTube
YouTube launches AI-generated royalty-free music tool. Select creators can specify mood, instruments, and video style to create custom backing tracks for free.
YouTube shares tips for engaging Shorts. Keep vertical vids under 3 minutes, use trending audio, craft punchy titles, and link to longer content.
Strategic advices as Shorts hit 70B daily views! 📱 ~TWISM
YouTube tests Shorts timer to curb doomscrolling. New beta feature lets users set custom time limits, pausing endless scrolling once the cap is reached.
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TikTok
TikTok expands creator incentives program. The new invite-only "Specialized Rewards Program" offers additional monetization for selected creators.
TikTok fighting to retain talent as Instagram circles! 💰 ~TWISM
TikTok adds a Watch History shortcut to profile. Users can now quickly access their viewing history directly from their profile page.
TikTok’s CapCut launches AI Clipper feature. The new tool automatically arranges video clips for more efficient editing.
LinkedIn launches 'Create on LinkedIn' hub. The new resource center offers content creation tips, tools, and training courses for professionals.
Level up your professional content game! 📈 ~TWISM
LinkedIn shares video creation tips. LinkedIn advises keeping content professional, ads 15-30 seconds, and adding captions.
LinkedIn enables MP4 videos in DMs. Users can now share video files up to 20MB directly in LinkedIn messages.
X/Twitter
X launches NBA Portal for sports engagement. Dedicated section to offer NBA posts, live updates, game schedules, standings, stats, and highlights.
X adds video reaction control buttons. "Pause," "Mute," and "Replay" options are now available for the "React with video" feature.
X tests expanded DM functionality. The upcoming DM revamp includes full encryption and enhanced file-sharing options.
Elon Musk skips deposition in Twitter buyout lawsuit. Lawyers were notified 20 minutes after the scheduled start time, with Musk's team resisting questioning.
Bluesky
Bluesky revamps the Explore page with personalization. Discovery features include labeled trends ("Hot," "New"), suggested accounts, and customizable interest-based content.
Et cetera
Snapchat opens creator workshops to brand sponsorships. Brands can now sponsor "Snap Schools" education events.
Snapchat launches sponsored AI Lenses. New AI-generated Sponsored Lenses help brands create interactive experiences without developer investment.
WhatsApp releases major feature update. The update includes group chat online indicators, improved video calls with pinch-to-zoom, document scanning, 60-second Channel videos, and voice message transcripts.
Clubhouse working on profile view tracking. The upcoming feature will let users see who's viewed their profile and is likely to be premium-only.
Canva offers secret access to new features. Tap the "Uncharted" banner five times on the main page to unlock new tools before they're widely released.
Limited to the first 1 million users - act fast! 💎 ~TWISM
Reddit adds partner collaboration in Ads Manager. Advertisers can now approve third-party access to collaborate on or manage Reddit ad campaigns.
MrBeast sues ex-employee for stealing company secrets. The lawsuit claims Leroy Nabors took 1,000+ confidential files and installed hidden cameras in Beast Industries offices.
Tutorials of the Week
How to generate Facebook posts with AI. Turn your ideas into engaging posts within seconds easily by using Post Planner.
How to own Facebook's algorithm in 2025. This detailed guide explains how the Facebook algorithm currently works and how to maximize your content's reach.
Stay ahead of the curve with these algorithm insights! 📊 ~TWISM
How to nail B2B marketing in 2025. Discover the most important tricks of B2B marketing for success.
Listicles of the Week
15 Instagram automation tools (that won't get you banned). These IG automation tools help you enhance your relationship with your followers.
16 ways to grow on YouTube Shorts. Get top recommendations to level up your Shorts game easily.
11 top digital marketing tips. Understand the essentials of digital marketing to grow your business online.
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Tools of the Week
Focal. Break down scientific papers, reports, PDFs, and web articles into key insights using AI designed for research.
Brand24. Monitor your brand reputation and analyze competitors with AI-powered access to mentions across social media, news, blogs, videos, forums, podcasts, and reviews.
Best AI social listening tool ever 😍 ~TWISM
Quillbot. Elevate your writing with 9 predefined modes and unlimited custom options for rephrasing text, improving fluency, and enhancing vocabulary.
Case Study of the Week
How can tariff wars affect the trade? Seems like the tariff wars might do some serious damage to U.S. businesses.
Video of the Week
Instagram head reveals growth secrets. Adam Mosseri discussed platform updates, algorithm insights, and usage trends in video with Brock Johnson.
Straight from the source growth advice! 📈 ~TWISM
Infographic of the Week
TikTok users spend twice as much time on the app vs. Instagram. U.S. TikTok users average 108 minutes daily compared to Instagram's 48 minutes, with YouTube taking second place at 87 minutes.
Meme of the Week
Viral tariff policy memes take over social media. Hilarious reactions to the recently announced import tariffs are spreading across platforms.
Quote of the Week
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.”
~ Joe Chernov
That’s all for this week. Thanks for reading. Now…
Go BIG or go home!
~ Josh from “This Week in Social Media”
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