🥳 Meta rolls out CapCut replacement

🔥 Our top 46 Social Media Marketing stories this week

Joshua Parkinson
April 25, 2025

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This week in Social Media Marketing:

Top News of the Week
Tutorials of the Week
Listicles of the Week
Tools of the Week
Case Study of the Week
Video of the Week
Infographic of the Week
Quote of the Week
Newsletters of the Week

Top News of the Week

Top Story

Meta launches Edits video app to rival CapCut. Record up to 10 minutes in HD, use AI cutouts, green screen, timeline editing, add captions, grab trending Reels audio... Available on iOS and Android.

Let the editing wars begin! 🤩 ~TWISM

Instagram

Instagram tests collaborative 'Storylines' for Stories Soon, friends may be able to link their Stories together into an event-based chain, letting everyone contribute to a shared Storyline.

Instagram rolls out an overlay feature for Reels. This new addition allows creators to easily layer text, images, or graphics to elevate storytelling and engagement on their Reels.

Instagram adds animated cutout collages for Stories. Now you can turn your cutout collages into dynamic, animated posts in Stories to grab more attention from viewers.

Instagram rolls out its new Blend feature. The new feature allows users to create personalized Reels feeds with friends or group chats, which refresh daily.

Looks like Instagram's taking a page from Spotify's Blend playlists! 🎬 ~TWISM

Instagram now displays views per post. Now you can see how many people viewed each post, adding another layer of engagement metrics.

Facebook

Facebook referral traffic is up 74% year-over-year. Meta's shift away from political content is driving significant referral traffic for publishers again.

Could this make Facebook your top traffic source again? 🤔 ~TWISM

Facebook launches 'Focus' feature for creators. Options include reaching more people, maximizing earnings, and starting quickly on the platform to enhance creator success.

Zuck admits that time spent on Facebook and Instagram has declined. He revealed that engagement on Facebook and Instagram has 'meaningfully' dropped, with users spending more time on messaging apps or TikTok.

Meta’s AI ads deliver 22% more revenue. Advertisers using Advantage+ AI tools get $4.52 for every $1 spent and see 11% higher CTRs.

Meta’s AI moves aren’t just hype—they’re filling pockets! 💸 ~TWISM

Threads

Threads expands ads rollout to more users. Marketers can now reach a growing audience as in-feed ads become more common on Threads.

Like it or not, Threads is officially in the paid media era. 😅 ~TWISM

Threads hits 320M monthly users. It gained 200M in the past year, far outpacing X (50M) and Bluesky (sluggish after a surge).

Threads adds interest categories to profiles. Select topics that resonate with you to customize your profile and connect with like-minded users.

YouTube

YouTube celebrates 20 years with major feature drops. YouTube TV users can build custom Multiview layouts, Premium subscribers get 4x speed playback on mobile.

YouTube shares tips for transitioning long-form to Shorts. Learn to pinpoint intriguing moments, edit for 9:16 format, add overlays, and pair with trending audio.

If you're not leveraging Shorts yet, you're missing out! 🚀 ~TWISM

YouTube rolls out global auto-dubs and combo gifting. All YouTube Partner creators can now auto-translate their videos’ audio to reach a wider global audience.

YouTube creator economy surpasses TV. YouTube's $70B payout to creators (2021–2023) and massive investments like the $100M Beast Games showcase its dominance.

YouTube releases culture & trends report on virtual creators. VTuber content generates 50 billion views annually, with a 1.5x growth since 2021.

TikTok

TikTok lets artists access SoundOn in-app. The goal is to streamline SoundOn integration while helping creators distribute their music easier.

For musicians, this could be a big moment 🎧 ~TWISM

TikTok renews content partnership with MLS. The renewed deal ensures exclusive content from Major League Soccer continues to engage fans on TikTok.

TikTok tests footnotes for added context. Users in the US can apply to contribute additional details to videos, improving content reliability and understanding.

TikTok launches Live Interact tools. Features include text polls and playbooks for more engaging live streams.

LinkedIn study finds adding links boosts engagement by 13%. Posts with links get 13.57% more engagement and 5% more views compared to those without links.

LinkedIn launches qualified leads optimization for custom ad targeting. Now you can send your definition of "qualified" leads from your CRM or other channels to LinkedIn, letting Campaign Manager target users who match your top prospects.

Finally, custom targeting based on real sales data—not just clicks. 😎 ~TWISM

LinkedIn adds new features to premium company pages. Brands can now invite followers of similar pages, use dynamic cover carousels, and display business awards right up front.

LinkedIn rises in B2B influencer marketing Experts say newsletters and LinkedIn are becoming key channels for B2B influencer campaigns.

X/Twitter

X rebrands direct messages as 'XChat'. Leaked screenshots reveal encrypted messaging, disappearing texts, voice notes, and PIN verification features in development.

RIP Twitter DMs. It feels like a messaging revolution brewing 🌀 ~TWISM

X faces backlash for replacing the @support account with bots. Users now must contact @Premium or use the Help Center, but complaints about delays and unresolved issues abound.

Bluesky

Bluesky adds proactive account verification. The platform now gives blue checks to authentic and notable accounts, plus lets organizations like The New York Times vouch for their members.

Et cetera

WhatsApp tests "Media and Links" feature for public channels. This new update in the iOS beta will make it easier to find shared content in channels, similar to chats.

Streamlining content discovery on WhatsApp is a win for marketers! 📢 ~TWISM

WhatsApp lets users create their own sticker packs. Users can now create, organize, and manage personalized sticker packs directly within the app.

WhatsApp tests Instagram-style music cards for status. Users may soon visually spotlight music in their WhatsApp statuses.

Pinterest launches new badge for marketers. Complete 10 short courses on campaign strategies to earn the 'Performance Essentials' badge.

Patreon launches built-in live-streaming. Creators can go live directly on Patreon with features like paywalls, chat, moderation tools, and integrations with OBS and Streamlabs.

Tutorials of the Week

How to write an awesome Facebook Post. Try to use Post Planner for creating engagement gold posts with ease.

How to gain more TikTok followers. Engage with your audience through thoughtful comment replies—especially within the first hour of posting.

Simple yet powerful advice for creators chasing growth! 🌱 ~TWISM

How to use Pinterest SEO to reach high-intent users. Use Pinterest's suggested searches to find keywords to add to Pins and boards.

Listicles of the Week

15 best marketing Newsletters. You are already reading the best one for social media news. Take a peek for more exciting content.

3 music trends boosting video marketing campaigns right now. Y2K nostalgia, classical scores, and quirky indie artists are creating emotional connections.

Music choices can make or break your marketing videos! 🎵 ~TWISM

5 ways to create successful social media marketing strategies in tech. Discover how platform-specific content and influencer collaborations drive downloads, engagement, and brand visibility in the tech industry.

Tools of the Week

Logome. Use Logome's AI-powered platform to design a stunning logo and brand you love.

Castmagic. Turn media into video scripts like magic. It is the fastest way to automate your content workflow with the help of AI.

Use this to save hours of work! ⚡ ~TWISM

ManyChat. Drive higher conversions and sales with Instagram DM Marketing which works 24/7 to answer FAQs, convert followers, and automate your IG funnel.

Case Study of the Week

Nestle marketing strategy breakdown. How Nestle leverages the 4Ps—product, place, price, and promotion—to dominate global markets and sustain customer loyalty.

Video of the Week

Building your brand t o get insanely successful. Neil Patel gives golden insights to build your personal brand in 30 days.

Infographic of the Week

Share of U.S. adults who regularly get news from TikTok. Nearly 40% of 18-29 year-olds regularly get news from TikTok. Overall, TikTok news consumption has grown sixfold since 2020.

TikTok is rapidly catching up to X as a news source! 🗞️ ~TWISM

Newsletters of the Week

Looking for more? See our curated list of recommended newsletters: 👇

Return on Influence

Discover what pro influencer marketers are doing behind the scenes to run profitable influencer campaigns. Once weekly. Always free.

The AI Report

Learn AI in 5 minutes a day. We'll teach you how to save time and earn more with AI. Join 400,000+ free daily readers from Tesla, Apple, A16z, Meta, & more.