🤯 Meta's Smart Glasses Take Over

Top News of the Week

Top Story

Meta unveils Ray-Ban Display AI glasses with a wristband. Control your glasses with subtle hand gestures using the built-in EMG wristband, no phone needed.

This might change the socials altogether! Are you ready? 🔥 ~TWISM

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Instagram

Instagram adds content tags for Oakley/Meta glasses posts. Now, photos and videos made with Oakley or Meta smart glasses are automatically tagged, giving more transparency for viewers.

Instagram adds comment filters for followed and verified accounts. Now you can view only comments from people you follow or verified users, making it easier to manage conversation quality.

Instagram tests new 'Your Algorithm' feature. Soon you'll see more personalized controls over your feed's algorithm settings.

Instagram Edits may offer 3:4 video export soon. Easily format your vertical videos for more professional, platform-friendly sharing.

Instagram rolls out "Shots" feature worldwide. Save your Shots for 30 days in Archives and create Recaps by mixing your favorite moments together.

Instagram launches AI-powered "Restyle" edits globally. Transform 10-second video clips on both Android and iOS using AI-powered visual effects right in Instagram Edits.

Instagram adds an automations section for lead management. Businesses can now automate and organize their message leads more efficiently in the app.

Instagram adds 'Save' and 'Save drafts' for Reels on Android. Creators can now save Reels or drafts during creation, making content edits way easier.

Instagram's leaning even harder into fast, fun content. Is your brand ready? 😏 ~TWISM

Facebook & Meta

Facebook lets you turn ads on or off for your videos. Control whether viewers see ads when watching your content.

Facebook is trying to give more control to creators. That’s the spirit! 💥 ~TWISM

Meta opens AI glasses to third-party app developers. Devs can now build experiences using camera and audio features in Meta's wearable devices, with more capabilities coming soon. Early partners include Disney, Twitch, and accessibility tech companies.

Meta expands Reels, trending ads, and Threads ad formats. Brands can now access trending Reels ad placements and use carousel, single-image, and Advantage+ ads on Threads, boosting creative options and reach.

Messenger adds 'message yourself' feature. You can now send notes, reminders, or drafts to yourself in Messenger, similar to WhatsApp.

Meta adds more support options for Verified users. Meta Verified subscribers now get extra support channels, more help articles, and new resources to solve issues faster.

Threads

Threads lets you search posts by profile. Now you can filter search results to show only posts from a specific Threads user, making it easier to find mentions or content from brands and creators.

Threads opens DMs to everybody, removes the mutual follow barrier. Anyone can now DM you on Threads if you switch on message requests from all users, no need to follow each other. Requests from strangers are filtered into a separate inbox for safety.

Finally, a small but mighty update for users! 😃 ~TWISM

YouTube

YouTube rolls out new AI tools and creator features. YouTube is adding facial likeness detection, auto-dubbing, title A/B testing, and AI music/soundtrack tools for Shorts. Plus, new shopping features make brand deals and tagging products easier than ever.

This is YouTube doubling down on making content smarter, more interactive, and way easier to monetise. 🤩 ~TWISM

YouTube launches creator academy in MENA. YouTube and Creators HQ team up to train 10,000 new content creators ahead of the massive 1 Billion Followers Summit in Dubai.

Sports leagues tap YouTube creators as media partners. Bundesliga and the U.S. Open are giving creators exclusive access and even live broadcast rights, boosting engagement and reaching Gen Z fans in new ways.

YouTube adds dedicated brand links for Shorts. Now you can send viewers directly to your products and track how your content drives real sales.

YouTube lets you stream in both vertical and horizontal formats. Reach new audiences in Shorts feeds while keeping your loyal viewers engaged on widescreen at the same time.

YouTube rolls out global AI deepfake detection for creators. Partner creators can now spot unauthorized use of their face with the new likeness tool—plus new AI tools for dubbing, lip-sync, and A/B testing.

YouTube updates Demand Gen campaigns with new insights. Google's monthly Demand Gen Drops now highlight fresh tools like improved Conversion Lift for lower budgets, omnichannel smart bidding, and detailed reporting columns, helping marketers optimize YouTube ads more efficiently.

TikTok

TikTok adds trending topic tips to analytics. See trending topics, search keywords, and related audiences right in your analytics to spark more relevant content ideas.

This is your chance to create engaging content on TikTok! 😅 ~TWISM

TikTok adds image comments and new Layout posts. Reply to videos with photos, and combine up to 6 photos or videos in one post for more creative content.

TikTok refreshes settings with the sidebar layout. Find tools faster with categories like Assets, Personal Tools, Creation & Business Tools, and Settings & Privacy, all in one place.

TikTok renews La Liga deal, expands to 28 countries. Marketers can tap into exclusive match moments, player content, and fan engagement tools—like regional hubs and curated hashtags—across Europe and beyond.

TikTok tests "More" button for post captions on Android. Viewers will have to tap to see full captions, making feeds look cleaner and focusing attention on videos.

LinkedIn

LinkedIn will use your posts to train its AI. Starting Nov. 3, LinkedIn can use your public posts and profile info to improve its AI tools, unless you opt out. Private messages are off-limits, but more data will also be shared with Microsoft for ad targeting (outside the EU).

Default opt-in? Not cool, LinkedIn. Check those settings if privacy matters to you! 😬 ~TWISM

LinkedIn adds Duolingo scores. Show off your verified language skills on LinkedIn. This is supposed to help you stand out to recruiters.

X/Twitter

X unveils a fully AI-powered, customizable feed coming soon. By year-end, users will be able to ask Grok to adjust their timeline based on specific topics they want more or less of.

Marketers may have to adapt content strategies for a more personalized feed experience. 😲 ~TWISM

X launches upgraded NFL Portal with real-time stats. Fans can follow custom game feeds, live scores, and team-focused highlights during the season. The portal features special tabs for events like the Super Bowl and new premium ad spots.

X adds "Boost" button for paid reach. Premium users can pay $50 to get 11K–27K impressions, or up to $1,000 for over half a million. It's a new way to push your posts into more feeds, no campaign setup needed.

Et cetera

WhatsApp introduces disappearing status on iOS. Share temporary updates with your contacts. Statuses auto-delete for extra privacy.

Reddit keeps gaining traction. It's now the #2 most-visited site in the U.S., and marketers are tapping it for brand visibility and Generative Engine Optimization.

Reddit introduces 6-second video ad optimization. This new feature targets users who watch beyond a quick scroll, driving a 130% jump in view-through rates and 71% more ad completions in tests.

Pinterest refreshes Board design. Boards now look more modern and visual, making it easier for users to organize and find pins.

Snapchat now shows filter view counts. You can finally track how many times your filters get used, making it easier to measure engagement.

That’s all for today. Thanks for reading. Now…

Go BIG or go home!

~ Josh from “This Week in Social Media”

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