😎 Most-viewed FB posts from Q4

Our top 42 Social Media Marketing stories this week

Joshua Parkinson
March 06, 2025

This week in Social Media Marketing:

Top News of the Week
Tutorials of the Week
Listicles of the Week
Tools of the Week
Infographic of the Week
Case Study of the Week
Video of the Week
Meme of the Week
Quote of the Week

Facebook

The most-viewed Facebook content in Q4 2024. 98% of views were of posts without external links.

Is AI slop taking over Facebook? People are not happy with FB’s AI users.

Meta plans to release standalone AI app. Coming in Q2 to compete with ChatGPT and Gemini.

Facebook now lets you hide in-feed Page Stories. Limit Stories to top of news feed for cleaner view.

Facebook releases Story drafts. Save your unfinished Stories within the app and perfect them later.

Facebook adds Story templates. Use trending templates to save time and stay hip while creating Stories.

Instagram

Instagram shares Trial Reel insights. Only compare Trial Reels to other Trial Reels for accurate analysis.

3 Reels trends and audios dominating this week. “Sorry I was late… traffic was crazy!” and 2 others.

Instagram clarifies short vs long Reels. Watch time is prioritized to prevent algo from favoring short vids.

Instagram squashes rumor about drafts affecting performance. Ranking system doesn’t identify which posts were saved as drafts.

Instagram Creator Digest reveals new trend. Use carousel posts to create unique narratives.

Threads

Threads upgrades vid experience on mobile. Pause, rewind and fast-forward vids to catch missed details or revisit key points.

YouTube

YouTube crosses 1B active podcast users. YouTube’s recommendation algo has been key driver of growth.

That’s more active podcast users than Spotify! ~TWISM

YouTube adds improvements to “Replace Song” feature. New “Suggestions” tab uses AI to recommend 10 relevant tracks for vids.

LinkedIn rolling out comment analytics. Use “Impressions” count to track comment views.

LinkedIn tests connections-only feed. Limit feed to posts from connections and followed people/pages.

TikTok

TikTok adds new Live Subscriptions “Queue” feature. Viewers wait in line to access exclusive services.

Perfect for contests? 🤔 ~TWISM

TikTok improves desktop experience. Repositioned nav bar, floating window in Chrome… and more new features.

X/Twitter

Grok-3 drives usage to new heights. Grok-3’s release increased Grok downloads by 10x and active users by 260%.

Brands might be wary of X’s AI-generated ads. 67% of US adults are uncomfortable with brands using AI-generated ads.

Bluesky

Bluesky similar to other platforms despite curation. Researchers saw a correlation between sign-ups and X-related news.

Bluesky Flashes launches publicly. The Instagram alternative gained ~30K downloads in first 24 hrs.

Et cetera

Pinterest plans better labels for AI-generated content. Relevant context should combat AI slop.

Snapchat shares brand insights in new report. Pro tip: partner with Snap Stars to capture more attention.

Sam Altman responds to Meta’s standalone AI app. “Ok fine, maybe we’ll do a social app”, Sam Altman tweeted.

Spotify adds more social features for podcasts. Users can now react to podcast comments.

“Touch Grass” app makes users prove they went outside. Your most distracting apps are blocked until you go outside.

“Touch grass, bro” got real. ~TWISM

Post to your socials EVERY day… on auto-pilot

Schedule and automate posts to 10 networks. FB, IG, TikTok and the rest.

Find the best content in your industry. Proven viral content.

Let AI write your posts. Generate posts in seconds.

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Tutorials of the Week

How to make LinkedIn marketing your #1 channel. 13 LinkedIn marketing tips to position yourself as an industry leader.

How to get rich in the age of AI. Automate tasks with AI agents before the competition catches up, says Neil Patel.

How to use Pinterest SEO to reach high-intent users. Use Pinterest’s suggested searches to find keywords to add to Pins and boards.

How to use reverse psychology to get more attention. Telling someone not to do something piques curiosity.

DON’T read any further 👀 ~TWISM

Listicles of the Week

14 best Facebook tools for marketing. Save hours every week and improve your reach without spending a fortune on software.

5 ideas to refresh your Instagram content. Pro tip: Pay attention to your comments for new post ideas.

3 ways to add more warmth to your CTAs. Add your face, name and friendly reassurances.

Tools of the Week

QuillBot. Enhance your writing anywhere with AI using a free Chrome Extension.

Manychat. Monetize IG posts by enabling automatic DMs with product links to commenters.

Looka. Generate logos and other brand assets without a pro designer.

AdCreative.ai. Create conversion-focused ad creatives from AI (and get automatic insights on performance).

Infographic of the Week

What’s your favorite social media platform? 16.6% of teenagers say it’s Instagram.

Case Study of the Week

Short-form vid playbook for 100K downloads. POV vids was a key driver of Rise’s growth.

Video of the Week

GPT 4.5 features marketers should care about. The latest ChatGPT model is great for creative brainstorming and deep research.

Meme of the Week

John Lithgow’s disappointed face. Conan created a meme for the ages while hosting the Oscars.

If “this meeting could’ve been an email” had a face. ~TWISM

Quote of the Week

“The greater the difficulty, the more the glory in surmounting it.”

~ Epicurus

That’s all for this week. Thanks for reading. Now…

Go BIG or go home!

~ Josh from “This Week in Social Media”