😎 Never Lose the Reels You Love

🔥 Our top 35 Social Media Marketing stories this week

Joshua Parkinson
October 27, 2025 • Estimated Reading Time: 13 minutes

Over 70,000 marketers are reading TWISM this Monday!

Top Story

Instagram Reels finally adds 30-day watch history. Now you can scroll back through all the Reels you've watched in the past month to find that clip you forgot to save. Access it in your profile under Settings > Your activity > Watch history.

We've been begging for this! Still, why just 30 days when TikTok gives you six months? Come on, Meta… 🧐 ~TWISM

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Instagram

Instagram adds draw and doodle tools to DMs. Add doodles, stickers, and emojis to your conversations with the new Draw option in DMs.

Instagram may add search to Saved Posts. This would let you quickly find saved content without endless scrolling.

Finally, a fix for the 'where did I save that Reel?' struggle! 😅 ~TWISM

Instagram retests skippable ads for Reels. When a countdown ends, users can skip ads and return to their Reel. Meta says it's about helping users discover businesses, but creators won't get ad revenue yet.

Instagram to stop showing video carousels in Reels. Soon, only true Reels will appear in the Reels tab, not regular video carousels. This should clarify where your video content surfaces.

Facebook & Meta

Facebook streamlines Page types to Business or Creator. Now, you'll choose between a Business Page or a Creator Page, making setup and management more straightforward for marketers.

Facebook adds 'Ride the Trend Now' for Pages. See trending hashtags tailored for your Page and use them to boost your reach with relevant content. Trends update often, so you can jump on what's hot.

This makes it easier to spot viral topics and stay ahead of competitors! 🔥 ~TWISM

Meta spends big on AI data centers. Zuckerberg pledges $30B for a new Louisiana center, with 2025 AI costs possibly reaching $72B.

Meta announces new personalized experience updates. Expect platform-level changes rolling out from December 16. Details on how this might impact user feeds and content targeting are still under wraps.

Meta partners with LiveRamp to link ads to retail sales. Retailers like Target and Albertsons can now see if their Meta ads drive in-store or online purchases, making ad attribution clearer for brands.

Meta will discontinue creator management tools. These tools, also called Agency Management Tools, will be sunset on December 1, 2025, impacting agencies managing creators on Facebook and Instagram.

Threads

Threads upgrades the Community feature. Now you can see who's online, total members, and recent post counts in Communities.

Threads will add livestreaming features. You'll soon be able to go live right from Threads, according to the Head of Threads.

Threads improves search with sort filter and related profiles. Now you can filter search results and discover similar profiles in seconds.

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YouTube

YouTube adds daily viewing limits for Shorts. Set a daily cap on your Shorts scrolling and get a pause prompt when you hit it. Parental controls will soon include this feature too, helping users and families better manage screen time.

YouTube previews Ask Studio AI chatbot for creators. Ask Studio helps select US creators analyze channel data and spark content ideas, all within YouTube Studio. Wider rollout and more languages are planned.

YouTube pays the music industry $8B in a year. From July 2024 to June 2025, YouTube paid out $8 billion to the music industry, up $2B since 2022, through ads and Premium (now with 125M subscribers). YouTube's artist payouts are closing in on Spotify's $10B annual mark.

Music marketing on YouTube just keeps getting bigger. 🎶 ~TWISM

YouTube sponsorships surge 54% in 2025. Over 65,000 sponsored videos pulled in 19.1 billion views so far this year, with mid-sized creators (100K–500K views) leading the charge.

TikTok

TikTok launches subscriber-only photo posts. Now, creators can share exclusive images just for their paid subscribers, adding a fresh perk to help drive subscriptions.

TikTok puts Chinese execs in charge of global content. Most Western TikTok leaders now report to ByteDance's Fiona Zhi, and meetings may be held in Chinese. TikTok says this will "enhance efficiency," but some staff fear a stronger ByteDance work culture.

This shift could change TikTok's global tone, and maybe its ad priorities, too. 😬 ~TWISM

TikTok adds timeline and grid views for Reposted Videos. Switch between layouts to organize your shared content and find reposted clips faster.

LinkedIn pays users to train its AI. Verified professionals can earn money by labeling data and answering AI interview questions to help LinkedIn and Microsoft build smarter AI tools.

Getting paid to help automate your job? The future is wild! 😅 ~TWISM

LinkedIn ad revenue to hit $11.3B by 2027. AI tools, livestreams, and vertical video feeds are fueling a boom in ad spend, especially from business and tech brands, but retail still makes up just 2% of total revenue.

X/Twitter

X gives you control over video downloads. Now you can stop others from downloading your videos, with the option to set this as your default for future uploads.

A win for protecting original content! 🛡️ ~TWISM

Grok Imagine videos now have built-in audio. You'll also notice smoother motion and better character consistency in your AI-generated video posts on X.

Deepfake abuse tools explode on X as moderation fails. Over 70% of 400,000+ deepfake abuse app mentions were tracked to X, mostly boosted by bots. Experts warn that takedowns alone aren't enough; search and sharing need to be reined in.

xAI launches Grokipedia, a Wikipedia rival. The new beta site aims to offer an AI-powered alternative for finding reliable knowledge online.

xAI used 'Hellboy II' clips to train Grok video AI. xAI staff dissected copyrighted movie scenes to teach Grok how to analyze cinematography, even though licensing wasn't clear. The aim: making Grok generate 'watchable' films for X by 2026.

Et cetera

Major influencer marketing laws update for 2025. New rules in Italy, Spain, France, the UK, Nigeria, and New Zealand mean stricter disclosure, higher fines, and expanded liability for both brands and influencers. Even reposting or using affiliate links now counts as advertising in some regions.

If you work with influencers across borders, it's time for a compliance check, no more 'safe zones'! 😬 ~TWISM

Marketers still trust humans over AI for social content. OpenAI's Sora and Meta's Vibes push AI-generated posts, but 36% of social strategists say user-generated content matters most, just 2% rate AI content as "extremely important."

Reddit trends predict cross-platform hits. Track subreddits, keywords, and sentiment with tools like Reddit Pro to stay ahead of what's next on TikTok and Instagram.

Reddit sues Perplexity over AI data scraping. Reddit claims Perplexity and data partners illegally scraped user posts through Google without permission, and wants damages plus a permanent ban on using the content for AI training.

Social platforms now dominate microdrama app ad spend. Microdrama apps spent 68% of their US ad budgets on social platforms this year, with Facebook leading at 25%, followed by TikTok and Snapchat.

Snap seeks $1 billion for AR glasses. CEO Evan Spiegel wants to spin off the Specs unit, keeping it under Snap while raising outside funds. Talks are ongoing with Saudi Arabia's Public Investment Fund.

Twitch rolls out AI tools for creators. AI features like Auto Clip turn long streams into TikTok-style videos, help moderate chats, and ease creator stress. Only 25% of streamers made clips before, so this could boost output fast.

Spotify upgrades live events discovery features. Now you can follow venues, browse daily-updated lists of concerts nearby, and buy tickets, all inside the app. The improved Live Events feed surfaces more local shows in real time.