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This week in Social Media Marketing: Meme, Tutorials, Listicles, Case Study, Tool, Video, Infographic, Poll, Creator, Podcast, and Quote of the Week
Over 70,000 marketing professionals are reading TWISM today!
Meme of the Week
Together with Wispr Flow: Get your voice heard loud and clear.
Ship the message as fast as you think
Founders spend too much time drafting the same kinds of messages. Wispr Flow turns spoken thinking into final-draft writing so you can record investor updates, product briefs, and run-of-the-mill status notes by voice. Use saved snippets for recurring intros, insert calendar links by voice, and keep comms consistent across the team. It preserves your tone, fixes punctuation, and formats lists so you send confident messages fast. Works on Mac, Windows, and iPhone. Try Wispr Flow for founders.
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Tutorials of the Week
How to use social media for bloggers (+ tools to grow fast). Deep dive into platform-specific playbook for repurposing blog posts across X, Pinterest, YouTube, Instagram, TikTok, LinkedIn, and Facebook with strategies for traffic, list growth, and monetization.
How to turn social listening insights into action. Understand how to centralize listening, prioritize signals, and move from insight to measurable action so teams can influence product and R&D decisions.
Quick playbook for turning mentions into product wins💡 ~TWISM
How to add images to Prompts with Veo. Learn Veo's image-prompt feature so you can feed brand photos to steer AI visuals for Shorts and speed up content creation.
Listicles of the Week
9 best LinkedIn scheduler tools for 2026. See scheduling tools by strength, like content creation, AI assistance, analytics, team collaboration, and agency features, with pricing breakdowns and customer reviews.
Pick the tool that fits your workflow, not the one with the longest feature list. 🗓️ ~TWISM
12 best Instagram AI tools in 2026 based on real testing. One month of hands-on testing across DM automation, caption generators, video editors, and analytics tools. The guide covers Canva AI, Zebracat, Hootsuite, and more, organized by use case.
5 rules for working with creators in 2026. Learn from a talent management veteran who's worked brand-side, agency-side, and now represents creators.
The brands that win are the ones building relationships, not running transactions. 🤝 ~TWISM
Case Study of the Week
Creator income inequality is rising as top influencers rake in big paydays. New CreatorIQ data reveals the creator economy's widening wealth gap: the top 1% now capture 21% of brand ad payments (up from 15% in 2023), while the top 10% take home 62%. Despite total creator payments rising 59% year-over-year, the median creator earned just $3,000 per campaign versus an $11,400 average, proving the gains flow upward.
A few stars cash in while everyone else fights for scraps. Diversify or disappear. 💸 ~TWISM
Together with Attio: Get to know your customers better to win.
AI-native CRM
“When I first opened Attio, I instantly got the feeling this was the next generation of CRM.”
— Margaret Shen, Head of GTM at Modal
Attio is the AI-native CRM for modern teams. With automatic enrichment, call intelligence, AI agents, flexible workflows and more, Attio works for any business and only takes minutes to set up.
Join industry leaders like Granola, Taskrabbit, Flatfile and more.
Tool of the Week
Apple launches creator studio bundle. Apple bundled their pro apps into one subscription with major student discounts. New AI tools, like Montage Maker, now automate vertical video editing for social media.
One subscription replaces a stack of per-app purchases. 🍎 ~TWISM
Video of the Week
The "boring" AI business model is making millionaires in 2026. Richard Yu explains why online education is the biggest AI opportunity right now (not agencies or SaaS), and how "AI product arbitrage" allows creators to tap into the $300B market without building products from scratch.
Digital products offer higher margins, and AI has made them 10 times easier to develop and sell. 🎓 ~TWISM
Infographic of the Week
The rise of GenAI apps. Downloads are set to jump 118% in 2026; users mainly use AI for guidance, search, and writing. Expect shifting discovery and lower search referrals.
Start testing AI-first hooks and watch referral trends. 🤯 ~TWISM
Creator of the Week
Alex Hormozi. The entrepreneur and author shares no-fluff advice on scaling and pricing through deep dives and punchy shorts. His education-focused approach helps business owners skip the trial-and-error phase.
Proof that consistently showing up with real value beats chasing viral trends every time. 😉 ~TWISM
Podcast of the Week
How should platforms regulate AI content? UCL's Jeffrey Howard argues that moderation, labels, and brand-safety rules should focus on misuse rather than creative AI posts.
Finally, a nuanced take on AI moderation. Punish the harm, not the tool. 🎧 ~TWISM
Poll of the Week
Tell us what you think. 😇 ~TWISM
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Quote of the Week
“I never dreamed about success. I worked for it.”
~ Estée Lauder
That’s all for today. Thanks for reading. Now…
Go BIG or go home!
~ Josh from “This Week in Social Media”
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