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This week in Social Media Marketing: Meme, Tutorials, Listicles, Case Study, Video, Infographic, Poll, Creator, Podcast, and Quote of the Week

Meme of the Week

Before/after getting TWISM Wednesday issues…

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Tutorials of the Week

How to use social media for Bloggers. Get a practical, platform-by-platform playbook to quickly turn every blog post into a full month of social content.

How to optimize your content for social media search in 2025. Master SEO techniques for social platforms, as 42% of Gen Z now use TikTok and Instagram instead of Google for product research.

How to post in September: social media calendar for purpose-driven brands. This calendar maps out key dates and themed content prompts, like Grandparents Day and World Suicide Prevention Day, so you never miss a timely campaign moment.

Plug this into your planner and thank us later! 📆 ~TWISM

Listicles of the Week

12 ways to use AI for Facebook to 10X your content. Whether you’re a solopreneur, marketer, or small business owner, these methods will show you exactly how to use AI (with the right tools) to streamline your content and get better results with WAY less effort.

5 ways to research social media ad trends. Discover tools like TikTok Trends, Reddit Pro Trends, Pinterest Trends, Grok, and AI-powered ad platforms to spot what's hot and target your audience better.

If you're not digging into these, you're missing out on real-time insights. 👀 ~TWISM

5 top social media trends for business: September 2025. From "click and peace" trends to pumpkin-spiced content strategies, get the latest viral formats businesses are using right now.

Case Study of the Week

Peach & Lily's mystery influencer campaign drives big engagement. The skincare brand sent unbranded products to expert influencers for honest TikTok and Instagram reactions before revealing itself, earning 5x more engagement than usual efforts.

More proof that educational content and genuine reactions beat viral gimmicks 😏 ~TWISM

Video of the Week

YouTube vs. Instagram: who actually pays creators. This breakdown compares YouTube and Instagram's revenue models so you can see which platform rewards creators more.

It's wild how big the payout gap is... Are you focusing your energy where it pays off? 😲 ~TWISM

Infographic of the Week

TikTok shop outlines fulfillment options. See a handy visual guide comparing all four order fulfillment choices for US TikTok Shop sellers.

If you sell on TikTok, bookmark this for your logistics game plan! 📦 ~TWISM

Poll of the Week

Let us know your future strategy! 😉 ~TWISM

Creator of the Week

TikTok and Twitch star Vanillamace signs with UTA. The rapid-growth LGBTQIA+ creator, known for lifestyle content and gaming streams, is now represented by the Hollywood agency to expand her brand even further.

Major talent agencies tapping social stars means big doors opening across the creator economy. 🚀 ~TWISM

Podcast of the Week

How GEO is changing hotel marketing. This podcast explains Generative Engine Optimization and why it matters now that 33% of US travelers use AI to plan trips.

AI is shaking up search for every industry. Are you ready to rethink your SEO strategy? 😮 ~TWISM

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Quote of the Week

“Your most unhappy customers are your greatest source of learning.”

~ Bill Gates

That’s all for today. Thanks for reading. Now…

Go BIG or go home!

~ Josh from “This Week in Social Media”

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