- This Week in Social Media (TWISM)
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- 💪 Organize, schedule, win!
💪 Organize, schedule, win!
🔥 Our collection of invaluable tools & insights to rule over socials this week
Joshua Parkinson
October 01, 2025 • Estimated Reading Time: 9 minutes
In partnership with
This week in Social Media Marketing: Meme, Tutorials, Listicles, Case Study, Tool, Video, Infographic, Poll, Creator, Podcast, and Quote of the Week
Meme of the Week
What does an overwhelmed social media marketer look like?
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Tutorials of the Week
How to schedule LinkedIn posts for free. Scheduling your LinkedIn posts ahead of time allows you to avoid rushed, low-quality posts, and this gem shows you the best ways to schedule your LinkedIn posts.
How to create and edit Shorts with AI. YouTube just debuted huge AI updates for Shorts creation. Tools like Veo 3 for AI video generation, Edit with AI for fast drafts, new speech-to-song remixing, and enhanced live stream highlights. Loads of new ways to level up Shorts content.
This is YouTube doubling down on AI creativity. Shorts are about to get wild! 🤩 ~TWISM
How to find content gaps with TikTok Creator Search Insights. Track real-time trending searches and uncover where demand is high but content is low. Use AI tips to target your audience with exactly what they're looking for.
Listicles of the Week
13 best Instagram scheduling tools. Using an Instagram scheduler is the best way to post content like a pro and elevate your IG game.
This is the most up-to-date list out there. 🤝 ~TWISM
4 ways to maximize your performance on Pinterest. Maximize your Pin listings with Pinterest's four-step system and practical tips that help your content stand out and drive more shopping action.
10 must-read social media marketing books for 2025. Stay updated with strategy books that cover both basics and advanced trends, including AI's role in modern marketing.
Case Study of the Week
How Snapchat's First Ad Impression Takeovers drive massive impact in MENA. Snapchat and Publicis Media analyzed Q4 2024 campaigns across multiple brands, finding First Story Takeovers reached 7-8x more users than auction ads, while delivering 22% lower CPMs.
When you own that first impression of the day, you literally own undivided attention. Game-changing strategy! 🎯 ~TWISM
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Tool of the Week
Sendblue. Helps you send customized iMessages to your leads, increasing the chance of converting them into customers.
Drive your sales using one of the most engaging channels 😉 ~TWISM
Video of the Week
Ways to optimize YouTube settings for maximum views. Learn about must-change settings like Title A/B testing, turning on "Hype" so fans can boost your videos, maximizing monetization slots, and why you should test titles over thumbnails for faster growth.
This is a goldmine if you want to prioritize YouTube. 😌 ~TWISM
Infographic of the Week
Most followed Gen Z celebrities on Instagram, visualized. See which under-30 stars shape Instagram's trends.
Useful inspo for spotting the next wave of influencers! 👀 ~TWISM
Poll of the Week
Tell us what you think. 😇 ~TWISM
Did you like today's TWISM? |
Creator of the Week
Mari Smith (The Queen of Facebook). With 15+ years as a Facebook marketing pioneer, Mari remains the go-to expert for Facebook and Instagram strategy. Forbes consistently ranks her as a Top Social Media Power Influencer, and Facebook itself has hired her to lead their Boost Your Business events and consult on Blueprint Certification programs.
If you’re looking for an expert on Facebook marketing, you just found her! 🙋♀️ ~TWISM
Podcast of the Week
Deep dive into agile marketing with Scott Brinker. Discover how AI powers faster experimentation and smarter results in agile marketing. Real insights from the "godfather of martech."
Brinker always delivers actionable advice! Don't miss this one. 🎙️ ~TWISM
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Quote of the Week
“Some people don't like change, but you need to embrace change if the alternative is disaster.”
~ Elon Musk
That’s all for today. Thanks for reading. Now…
Go BIG or go home!
~ Josh from “This Week in Social Media”
Disclaimer: Some links may be affiliate links that pay us commissions.
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