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This week in Social Media Marketing:

• Tutorials of the Week

• Listicles of the Week

• Tools of the Week

• Case Study of the Week

• Video of the Week

• Infographic of the Week

• Poll of the Week

• Newsletters of the Week

• Meme of the Week

• Creator of the Week

• Podcast of the Week

• Quote of the Week

Tutorials of the Week

How to create dope Instagram Reels. This guide makes sure that your Reels turn your followers into engagement freaks.

How to get more TikTok followers as a beginner. Learn the basics of profile optimization, hashtags, and engagement to build traction on TikTok from scratch.

If you're just starting, this one's a confidence booster! 😊 ~TWISM

How to create killer AI images by using free AI generators and photo apps. Step-by-step tips for using tools like Microsoft Designer, Canva, and DALL-E to quickly create professional visuals—even AI-generated headshots—for your campaigns.

Listicles of the Week

12 ways to use AI for Facebook to supercharge your content. You are constantly getting stuck while creating Facebook posts? This goldmine is here to 10x your posts!

10 marketing trends from APAC’s top campaigns. Get inspired by the latest strategies—like TikTok livestreams and clever local twists—that wowed judges at The Drum Awards for Marketing.

A cheat sheet for anyone who wants their campaigns to win big next year! 🏆 ~TWISM

15 social media ROI stats for 2025. See which platforms are driving top ROI, how marketers are measuring success, and trends like influencer sales and UGC impact.

Tools of the Week

Meco. Free your newsletters from your inbox, and read them in a space specifically made for newsletter reading. Such bliss.

The Sample. Matches the content you seek with you. No fuss, just useful stuff.

Involve.me. Create effective funnels for your business and turn your visitors into potential customers.

Case Study of the Week

Delta Air Lines builds loyalty with social listening. Delta’s marketing head shares how the airline leverages its Facebook group and other social channels to pick better partners, use "surprise and delight" tactics, and create memorable traveler experiences.

Love seeing big brands actually listen to their communities. ❤️ ~TWISM

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Video of the Week

How recent YouTube updates are affecting creators and viewers. This breaks down the latest developments around Google’s GenAI tools and how these changes are going to have a heavy impact on the YouTube community.

Infographic of the Week

LinkedIn’s infographic on AI Accelerate campaigns. See how LinkedIn’s AI helps automate targeting, bidding, creative, and placements for better ad results in less time.

Are you ready to let the robots take the wheel? 😅 ~TWISM

Poll of the Week

Newsletters of the Week

Looking for more? See our curated list of all recommended newsletters: 👇

Meme of the Week

50+ Marketing Memes that will have you ROFL. Dive into this collection of hilarious marketing memes capturing the chaos of tight deadlines, client curveballs, and the daily grind of agency life.

Sometimes you just need to laugh at the algorithm 😂 ~TWISM

Creator of the Week

Gymnast-turned-creator Hannah Oliveros builds an Instagram empire. After a career-ending injury, Hannah Oliveros founded Planet of Gymnastics and turned it into Instagram’s biggest gymnastics media hub, now at 350,000+ followers. Her focus on community-driven, real-time gymnastics news has made her a standout in sports social media.

Proof that niche, fan-first coverage can explode on Instagram 🤸‍♀️ ~TWISM

Podcast of the Week

The Walmart.com seller blueprint. Learn how to master Walmart’s growing e-commerce platform, from fulfillment services to unique ad strategies, plus tips for outperforming on this lower-competition channel.

Quote of the Week

“Some people want it to happen, some wish it would happen, others make it happen.”

~ Michael Jordan

That’s all for this week. Thanks for reading. Now…

Go BIG or go home!

~ Josh from “This Week in Social Media”

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