- This Week in Social Media (TWISM)
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- 😎 Social media burnout is real!
😎 Social media burnout is real!
🔥 Our top 37 Social Media Marketing stories this week
Joshua Parkinson
November 10, 2025 • Estimated Reading Time: 13 minutes
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Over 70,000 marketers are reading TWISM this Monday!
Top News of the Week
Top Story
77% of social media managers face burnout. New research shows almost half want to leave their job, most juggle multiple roles, and only a quarter saw promotions last year. Small biz teams are especially stretched thin.
You're not alone if you feel overworked and underappreciated. Remember to take breaks and protect your peace! 😮💨 ~TWISM
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Instagram debuts Competitive Insights for business accounts. Compare up to 10 accounts side by side on metrics like Reels, followers, posts, and ads through the Professional Dashboard.
It's a handy overview, but don't expect deep competitor strategies, yet! 👀 ~TWISM
Instagram tests sorting Reels by 'Latest' or 'Most viewed' on iOS. This lets users find new or trending Reels faster, which could boost discovery for creators.
Instagram lets you share your "Your Algorithm" settings in Stories. Your followers can now see how you've personalized your feed.
Instagram adds 'automatically confirm anyone you follow'. Enable this to auto-approve follow requests from accounts you already follow, save time managing connections.
Instagram tests skippable ads on Reels. Viewers see a countdown before ads start, then can tap "Skip" to return to the Reel. Meta isn't sharing ad revenue with creators during this test.
Facebook & Meta
Facebook adds channel suggestions feature. You can now attach suggestions straight to your Channel and instantly share them with members, making it easier to drive engagement or highlight key posts.
Facebook tests creating notes from the story composer on iOS. Tap the feed's story button to jot quick Notes alongside visuals, blending text and stories for faster content sharing.
Facebook will allow private groups to go public. Admins can now switch their private groups to public, making all future posts visible to anyone, but past posts and member lists stay private.
Meta updates Rights Manager Autoprotect. Now, when you publish videos through Meta Business Suite or Facebook, the platform flags non-original content to help prevent account issues.
This makes it easier to avoid accidental copyright headaches! 😬 ~TWISM
Meta launches Vibes AI video feed in Europe. Vibes is a TikTok-style feed of AI-generated videos you can remix, add music to, and cross-post to Instagram and Facebook. Meta says content creation is up 10x since launch, despite criticism of 'AI slop.'
Meta makes billions from scam ads on Facebook, Instagram, and WhatsApp. Internal docs show Meta is raking in profits from a flood of fraudulent ads across its platforms, raising serious questions about user safety.
Meta adds instant messaging shortcut to smart glasses. Ray-Ban smart glasses now let you call, text, or share photos to Messenger, WhatsApp, Instagram, or your phone app with just one tap, no need to say "hey Meta" out loud.
Threads
Threads lets users hide likes and share counts. You can now turn off public counts for your posts, giving you more control over how engagement is displayed.
Threads adds scroll limits and sleep mode. You can now manage your daily usage, set time limits, and schedule sleep mode, just like on Instagram.
Social media platforms finally care about our screen time... or do they? 🤔 ~TWISM
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YouTube
YouTube promotes Shopping tags for creators. Tag products in your videos with YouTube Shopping to earn affiliate revenue, just in time for holiday sales.
YouTube mistakenly bans channels due to AI moderation error. Flaws in YouTube's AI moderation falsely linked creators to unrelated accounts, causing bans.
YouTube bets big on creator talk shows. YouTube's creator-led series, like Royal Court, pulls stars and sponsors, outpacing Netflix on U.S. TV screens.
YouTube rolls out AI video summaries. Quickly scan videos for key points without watching the whole thing. Perfect for time-strapped marketers.
Sony pivots to new YouTube channels. Sony Pictures Television will launch several creator-led YouTube channels starting next year, aiming for long-term growth in digital content.
Big players moving in means more competition and more opportunities for savvy creators! 🚀 ~TWISM
Survey: 82% of YouTube TV users threaten to cancel over Disney dispute. Many blame both Disney and Google for the ESPN and ABC blackout, and just 30% think the platform's $20 credit is enough to compensate for lost channels.
TikTok
TikTok launches first U.S. creator awards show. The new ceremony will spotlight and reward standout creators in multiple categories, putting their successes in the national spotlight.
Time to start prepping those acceptance speeches! 🏆 ~TWISM
TikTok expands Bulletin Boards for creators and brands. Share announcements, updates, or calls to action in a dedicated space visible to your audience right in the app.
TikTok is engineered to keep you hooked, say researchers. Baylor experts say TikTok's seamless autoplay, accurate feed, and unexpected content boost engagement and make addiction easy for users.
TikTok Shop cracks down on AI-generated scams. 70M fake listings and 700K sellers were banned in six months as scammers use generative AI to create fake brands and undelivered products. TikTok is rolling out new AI defenses to fight back.
TikTok stars win big in global elections. Zohran Mamdani and Rob Jetten used TikTok to run viral campaigns, helping Mamdani crush Andrew Cuomo in NYC and Jetten become the youngest PM of the Netherlands.
Politicians are going full influencer mode…and it works. 🤯 ~TWISM
LinkedIn targets comment pods and fake engagement. New detection tools flag coordinated Likes and automated comment spamming, throttling post reach. LinkedIn will block extensions and report results soon.
Finally, your feed might reflect actual interest, not pod tricks! 😏 ~TWISM
LinkedIn changes rules for newsworthy graphic content. Graphic posts that are considered important news may now stay up, but will show warning screens. LinkedIn says it'll check for public interest and context first.
X/Twitter
X launches Bangers account for viral posts. Follow @bangers to see curated highlights of trending tweets, perfect for spotting what resonates with audiences right now.
Quick inspiration source for your next viral hit! 🔥 ~TWISM
X's iOS browser preloads links, inflating web traffic. Sites like Substack and Bluesky report fake view spikes due to X's iOS app preloading web links, counting visits before users even click. This can skew analytics and mislead marketers about true engagement.
British MP calls for Grok chatbot ban after defamation. UK lawmaker Pete Wishart demands Elon Musk's Grok be shut down after it falsely accused him of blocking grooming gang investigations, which led to threats against him.
Sky News exposes X's far-right content boost in the UK. A new investigation shows X recommends extreme right-wing posts to new users, with over half of the political content using hateful language.
Bluesky
Bluesky struggles with user activity and toxic vibes. Daily Likes dropped from 2.7M to 1.1M, and critics argue the app still attracts the same drama as Twitter, despite new moderation tools.
Emotional exhaustion on social? Some things never change… 😮💨 ~TWISM
Et cetera
Spotify launches daily listening stats and sharing. Users can now access and share their listening stats across platforms like Instagram, TikTok, and Facebook.
Roblox creators earn $1B in 9 months. Over 1,000 top creators made an average of $1.1M thanks to a boosted Robux-to-cash rate and global support for the gaming platform.
WhatsApp will let users choose usernames instead of phone numbers. Usernames roll out next year to boost privacy and make it easier for brands to build recognizable identities on WhatsApp.
This finally brings WhatsApp in line with other major social apps for privacy. About time! 🔒 ~TWISM
Brands branch out beyond typical influencers. Mattress, apparel, and supplement brands are now partnering with athletes, dancers, podcasters, and creators from underrepresented groups to make their influencer marketing more authentic and break through the noise.
That’s all for today. Thanks for reading. Now…
Go BIG or go home!
~ Josh from “This Week in Social Media”
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