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This week in Social Media Marketing: Meme, Tutorials, Listicles, Case Study, Tool, Video, Infographic, Poll, Creator, Podcast, and Quote of the Week
Over 70,000 marketing professionals are reading TWISM today!
Meme of the Week
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Tutorials of the Week
How to use social media for affiliate marketing. 77% of Gen Z discover products on TikTok. Build link-in-bio funnels, create demo videos, add clear disclosures, and track clicks to boost commissions.
Short, punchy content wins, but skip TikTok for high-ticket offers. ⚡️ ~TWISM
How to book models for trade shows, runway, and content. Define roles, use market-based pay, and post to hiring platforms with real-time availability to staff events faster.
How to manage multiple social accounts without burning out. Use Canva templates, mix curated content, repurpose short-form video, automate scheduling, and centralize replies in one tool.
Listicles of the Week
9 best social media management tools for agencies. Compare tools like Post Planner, Sprout Social, Hootsuite, Buffer, and more for scaling client work, collaboration, and analytics.
Try before you buy! The right tool saves hours a week (and your sanity). 😅 ~TWISM
7 key influencer marketing trends defining 2026. TikTok campaigns dropped 48%, UGC doubled to 35% of deals, and 80% of collabs cost under $300. Niche expertise beats follower count.
18 social media trends to shape your 2026 strategy. Interest-led discovery, Gen Alpha's brainrot edits, AI as table stakes, and the push toward quieter spaces like private groups.
Case Study of the Week
How UK luxury brands scale on social. See how British brands use curated storytelling, creator partnerships, sustainable messaging and private communities (Discord, Web3) to protect exclusivity while expanding globally.
Exclusivity and scale can coexist. It's all in the community strategy. ✨ ~TWISM
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Tool of the Week
Gramlab. Create a unique link easily with your Instagram fanbase to boost your sales.
Video of the Week
Former White House CTO on social media's addiction trial. Aneesh Chopra says lawsuits claim Instagram and YouTube foster addiction in young users, and the trial could push regulators to demand design changes.
Legal pressure may shrink engagement tricks marketers rely on. Time to audit your strategy. 😬 ~TWISM
Infographic of the Week
State of social media marketing 2026. Emplifi surveyed 564 marketers on AI productivity (82% say it helps), UGC gaps, influencer marketing maturity, and burnout concerns, key data visualized for quick scanning.
82% say AI boosts productivity, but only 35% call the gains "significant". Room to level up. 📊 ~TWISM
Creator of the Week
Khaby Lame. Rich Sparkle buys 36 months of exclusive global rights to his brand, TikTok Shop, and livestream commerce, plus plans for an AI version. Lame stays the controlling shareholder.
The biggest creators are becoming full-fledged media companies. 🤯 ~TWISM
Podcast of the Week
Google launches Ads Decoded podcast. Hosted by Ginny Marvin, the podcast delivers insights from Google Ads product teams on Analytics, AI, measurement and optimization.
Finally, updates from the horse's mouth. Subscribe and skip the speculation. 🎧 ~TWISM
Poll of the Week
Tell us what you think. 😇 ~TWISM
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Quote of the Week
“We don’t have a choice on whether we do social media, the question is how well we do it."
~ Erik Qualman
That’s all for today. Thanks for reading. Now…
Go BIG or go home!
~ Josh from “This Week in Social Media”
Disclaimer: Some links may be affiliate links that pay us commissions.
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