💪 Stop juggling multiple social media strategies

This week in Social Media Marketing: Meme, Tutorials, Listicles, Case Study, Tool, Video, Infographic, Poll, Creator, Podcast, and Quote of the Week

Meme of the Week

When a social media marketer tries to handle everything alone.

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Tutorials of the Week

How to get more likes on Facebook. Get posting strategies, including real-world examples, to maximize your Facebook engagement.

How to create a Black Friday social media marketing strategy. Get content ideas and actionable tips to boost your holiday sales on social, from influencer partnerships to omnichannel campaigns and A/B testing.

This is packed with real brand examples and campaign ideas. 💪~TWISM

How to use content marketing to maximize impact. Get expert advice on mapping user intent, crafting high-quality content, choosing key engagement metrics, and promoting across channels to drive business results.

Listicles of the Week

17 real strategies to make money on Instagram. Get real, actionable tips to turn your IG engagement into cash.

36 predictions for social media marketing in 2026. From AI-powered LinkedIn career mapping to AR glasses battles and TikTok's live shopping push, this mega-list covers how major platforms could change over the next two years.

Prediction #37: There'll be even more wild lists like this in 2027. 🔮 ~TWISM

11 TikTok content ideas for businesses. From branded hashtag challenges to educational videos and influencer partnerships, discover proven formats that drive engagement. Includes examples from Chipotle's #GuacDance campaign and Gymshark's collaboration strategies.

Case Study of the Week

Pepsi's bold branding: a youth-first case study. Pepsi cracked India's youth market with cheeky ads, celebrity campaigns, and a fun, over-macho message. The brand led pop culture even as it stayed No. 2 in market share.

This is a reminder: cool, culture-driven storytelling can trump sheer size or legacy. 🎯 ~TWISM

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Tool of the Week

Crayo. Start editing the best social media video content for your channels easily.

This is really fun and easy to play with! 😉 ~TWISM

Video of the Week

Instagram boss answers: When do creators get paid? Instagram CEO Adam Mosseri shares how creators can make money on the platform and what's next for revenue sharing.

Finally, some real talk on creator payouts, and it sounds like more changes are coming.🤞 ~TWISM

Infographic of the Week

71% support stricter social media age bans. Most adults worldwide back banning kids under 14 from social apps, adding pressure for tougher enforcement and age checks.

Social marketers, keep an eye out, policy shifts could impact your audience strategy soon! 👀 ~TWISM

Poll of the Week

Tell us what you think. 😇 ~TWISM

Last week’s results are in:

Creator of the Week

Burnt Toast moves to Patreon for a deeper community. Journalist Virginia Sole-Smith's anti-diet culture podcast and newsletter now offers essays, episodes, and exclusive chats through Patreon membership tiers.

Love seeing creators dodge algorithms for genuine community! 🤝 ~TWISM

Podcast of the Week

Alex Schultz: Meta CMO shares digital marketing insights. Hear his take on measurement, North Star goals, and the impact of AI on marketing teams in the Marketing Vanguard podcast.

Schultz's advice on incrementality is a must-hear for marketers who want real results, not just fluffy metrics. 📊 ~TWISM

Quote of the Week

“All our dreams can come true if we have the courage to pursue them.”

~ Walt Disney

That’s all for today. Thanks for reading. Now…

Go BIG or go home!

~ Josh from “This Week in Social Media”

Disclaimer: Some links may be affiliate links that pay us commissions.

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