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This week in Social Media Marketing: Meme, Tutorials, Listicles, Case Study, Tool, Video, Infographic, Poll, Creator, Podcast, and Quote of the Week
Over 70,000 marketing professionals are reading TWISM today!
Meme of the Week
When a social media marketer knows how to tackle the uncertainty.
Together with Roku Ads Manager: Get the best out of the holiday season.
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
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Tutorials of the Week
How to schedule LinkedIn posts for free. Scheduling your LinkedIn posts ahead of time allows you to avoid rushed, low-quality posts and expand your reach.
This is a goldmine if you’re desperately in need of time. 😉 ~TWISM
How to vet influencers in an AI world: beyond the follower count. This guide reveals the new rules for vetting creators in 2025, including AI-powered natural language search, the "Human Firewall" protocol for brand safety, and why your best influencers might already be in your CRM.
How to navigate uncertain times: lessons from 2025's best marketing campaigns. Deep dive into this year's top campaigns showing how savvy marketers cut through chaos with value messaging, competitive sparring, and authentic cultural moments.
Listicles of the Week
35 LinkedIn Post ideas to demolish writer’s block. You want to utilize your LinkedIn account, but you’re not sure what to post, or you simply can’t think of anything to post? You just found the solution.
6 marketing priorities leaders will obsess over in 2026. Deep dive into focus areas that will define next year's winning marketing teams, from embedding social intelligence across your org to balancing AI efficiency with human authenticity.
Authenticity isn't a differentiator anymore; it's table stakes. 🎯 ~TWISM
15 best social media post ideas for small business growth. Check for a practical playbook of content ideas that actually work; from behind-the-scenes peeks and UGC campaigns to live streams and FAQ posts. Perfect for small business owners who need inspiration without the fluff.
Case Study of the Week
Liquid Death cuts the purchase cycle by 63%. In an 18-day pilot, Liquid Death shortened buyers' time-to-purchase by 63% and lifted daily units 23%, showing short, data-driven tests speed conversions and cut ad waste.
Run a two-week pilot to test creatives and targeting; you'll learn faster than long campaigns. 🚀 ~TWISM
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Tool of the Week
ContentStudio. Manage and grow your socials without the hassle. This also has AI support, which helps you create content way more easily.
Video of the Week
Multichannel marketing: digital marketing trifecta. Adobe's short explainer breaks down the three pillars of multichannel campaigns and shows how to coordinate tools, measurement, and content delivery across platforms.
Short, practical primer, perfect if you need a one-stop checklist to tighten multichannel workflows. 💪 ~TWISM
Infographic of the Week
12 social media insights to guide holiday marketing. 12 data-backed insights from Emplifi's 2025 report to help you target where audiences look and sharpen your holiday campaigns.
Worth pinning for creative briefs and budget conversations. 🧐 ~TWISM
Creator of the Week
Ilona Maher (@ilonamaher). USA Rugby star turned content powerhouse has amassed around 4M followers with her upbeat, goofy humor and unapologetic body positivity messaging. After becoming the unofficial behind-the-scenes chronicler of the Olympics, Maher's now a Dancing with the Stars finalist and ESPY award winner.
Reminder: your "niche" audience might just be a mainstream movement waiting to happen. 😎 ~TWISM
Podcast of the Week
The Goal Digger Podcast: Why Pinterest still outperforms the algorithm. Jenna Kutcher reveals how she drives over 20,000 monthly visitors, spending less than an hour per week on Pinterest, without dancing, trending audio, or desperate posting. She breaks down why this underrated platform works with you, not against you.
Some marketers are quietly winning on a platform where content actually has a shelf life longer than 24 hours. 🙋♀️ ~TWISM
Poll of the Week
Tell us what you think. 😇 ~TWISM
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Quote of the Week
“A global brand building strategy is, in reality, a local plan for every market.”
~ Martin Lindstrom
That’s all for today. Thanks for reading. Now…
Go BIG or go home!
~ Josh from “This Week in Social Media”
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