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This week in Social Media Marketing: Meme, Tutorials, Listicles, Case Study, Tool, Video, Infographic, Poll, Creator, Podcast, and Quote of the Week
Over 70,000 marketing professionals are reading TWISM today!
Meme of the Week
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Tutorials of the Week
How to schedule and publish Instagram Reels (3 free methods). See three ways to schedule Reels, step-by-step setup, batch scheduling tips, and how to pair timing with audience activity for maximum reach.
Consistency beats creativity when creativity never gets posted. Schedule it or lose it. 📅 ~TWISM
How to use content marketing to attract qualified leads for law firms. Learn inbound strategies that build long-term organic leads, boost local SEO, and which content types (blog posts, videos, newsletters) social media marketers at law firms should prioritize.
How to build a top-tier SaaS social media marketing strategy. Get a better understanding of how SaaS companies can stand out on social, covering content pillars, platform selection, community building, and how to tie social efforts to pipeline metrics that leadership actually cares about.
Listicles of the Week
8 tools for faster social content. Check handpicked stack to write captions, edit and repurpose videos, and scale production for Reels and TikTok.
Work smarter, post more. The right tools turn one idea into a week of content. ⚡ ~TWISM
17 AI social content creation tools. Practical roundup of AI tools for captions, visuals, video, memes, listening, and competitor analysis. Helps marketers repurpose content, scale production, and test post variations faster.
9 key social media listening metrics every marketer needs to know in 2026. Learn the exact listening metrics that help you turn social chatter into strategy.
Case Study of the Week
Four decisions that shape influencer strategy. Deep dive into the 4Cs framework, content, creators, control, and tone, and map them to funnel stages, yielding four campaign types to match creators and content to objectives.
Stop picking influencers by follower count. Match them to your funnel and watch ROI climb. 🎯 ~TWISM
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Tool of the Week
Wati. This lets you run broadcasts, build no-code chatbots, deploy AI support agents, manage Click-to-WhatsApp ads, and handle all your sales and support conversations from one unified team inbox. Plans include a free trial and integrations with Shopify, HubSpot, Zapier, and 100+ other tools.
WhatsApp marketing is quietly becoming the highest-ROI channel nobody's talking about. 💬 ~TWISM
Video of the Week
The 8 trends I'm betting my entire marketing strategy on in 2026. Neil Patel breaks down the eight digital marketing trends reshaping visibility this year, from social platforms replacing Google as discovery engines to AI-powered browser ads, live content, and multi-language expansion.
Neil doesn't just predict trends, he bets his entire agency on them. That's conviction worth watching. 🔥 ~TWISM
Infographic of the Week
2026 social media benchmarks. Socialinsider analyzed 70M posts across TikTok, Instagram, Facebook and X. Key finding: comments per post dropped on TikTok (24%) and Instagram (16%), signaling a shift toward passive engagement.
Passive scrolling is winning over commenting. Adjust your CTAs accordingly. 📊 ~TWISM
Creator of the Week
Vanessa Lau. From barista to 950K+ YouTube subscribers and $8M in revenue. She quit corporate in 2018, built a YouTube channel from scratch, and now runs a multi-platform brand teaching creators how to monetize social media.
Quit corporate, grabbed an apron, came back stronger. 🚀 ~TWISM
Podcast of the Week
What Facebook's new link rules mean for your 2026 strategy. Michael Stelzner sits down with Mari Smith to unpack Facebook's new link posting limits, Meta's $2 billion AI acquisition and what it means for marketers, and why Meta just dropped professional audio editing tools. A must-listen if you're rethinking your Facebook traffic strategy.
If your Facebook reach has been tanking lately, this episode explains exactly why and what to do about it. 🎧 ~TWISM
Poll of the Week
Tell us what you think. 😇 ~TWISM
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Quote of the Week
“The best way to predict the future is to create it."
~ Peter Drucker
That’s all for today. Thanks for reading. Now…
Go BIG or go home!
~ Josh from “This Week in Social Media”
Disclaimer: Some links may be affiliate links that pay us commissions.
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