🛒 TikTok acquired by... Amazon??

This week in Social Media Marketing:

• Top News of the Week

• Tutorials of the Week

• Listicles of the Week

• Tools of the Week

• Case Study of the Week

• Video of the Week

• Infographic of the Week

• Quote of the Week

Top News of the Week

Top Story

Amazon offers last-minute Bid for TikTok US. It failed at creating its own TikTok, so now it’s buying the original?

Facebook

Facebook lets you link to your non-FB social media profiles. You can now showcase verified TikTok, YouTube, and IG accounts on your FB profile.

Facebook encourages creators to pitch subscription benefits to followers. New tools help you sell subscription benefits directly to your followers.

Facebook adds remixing control for Reels creators. The new toggle lets creators decide whether others can remix their content.

Facebook is developing a voice mode feature for Stories. You’ll be able to add narration and voice effects to your Stories.

Facebook to allow images as Story backgrounds. Custom photos can now enhance text-based Stories.

Meta might face a new AI copyright lawsuit. Authors claim Zuck approved using 7.5M pirated books for AI training.

Instagram

Instagram allows users to share old Reels to Facebook. You can cross-post without creating platform-specific versions.

Content recycling FTW! ✊~TWISM

Instagram relocates "reply with a Reel" feature. Users can now respond to posts with a video directly from the long-press menu.

Instagram now displays timestamps on Reels captions. See how old the Reel is… without leaving the video.

Meta partners with Ed Sheeran on music previews. Creators can incorporate a clip of Sheeran's new song "Azizam" into their IG Posts and Reels.

Threads

Threads to add "Effects" and "Filters" for photos. You will be able to edit pictures in-app without third-party tools.

YouTube

YouTube now valued at $550 billion by Wall Street analysts. With 125 million+ subscribers, the platform is set to outpace Disney and generate $15 billion+ annually.

YouTube hit by surprise auto-play bug. Videos are auto-playing when opening the YouTube Android app.

Is this another experiment? 🤔 ~TWISM

YouTube demonetizes fake movie trailer channels. Screen Culture and KH Studio (with 1.4B views) to lose revenue on misleading AI-generated trailers.

YouTube outlines 10 monetization options for creators. Pathways include in-stream ads, Super Thanks, channel memberships and more.

YouTube tests automatic muting of unwatched channel notifications. Goal is to achieve less notification spam without manual adjustments.

TikTok

Trump says TikTok US sell-off to be finalized this week. Trump claims multiple buyers are interested.

TikTok relocates multi-guest board in Live feature. It’s now under "Boards" for easier livestream management.

TikTok expands in-stream shopping to France, Germany and Italy. The platform is building on its UK success, where it has become the #2 online beauty retailer.

TikTok introduces "My Music" tab in main menu. Users can now discover and organize music directly in their profiles.

LinkedIn

LinkedIn clarifies Premium free trial eligibility rules. Users may not qualify for additional trials even after 12 months.

LinkedIn superusers transforming the platform. Comments are up 37% YoY, with superusers treating it like a part-time job.

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X/Twitter

X’s Grok 3 joins the Ghibli image restyling trend with mixed results. Early tests show quality issues compared to ChatGPT.

Elon Musk faces securities fraud lawsuit over Twitter buyout. Investors claim he deliberately concealed his 9% stake in Twitter during 2022 acquisition.

Major brands are spending minimal amounts on X ads to appease Elon Musk. X’s revenue is projected at $2.3B, down 44% from 2022.

X shares contradictory data on Gen Z users in Europe. Despite official EU transparency reports showing an overall user decline, X claims a 37% increase in European Gen Z users since 2022.

Et cetera

Reddit introduces faster ad setup and pixel integration. Users can move Meta campaigns into Reddit Ads Manager in minutes.

Substack rolls out TikTok-style video feed. The new scrollable feed lets creators post and monetize clips under 10 min.

Apple adds 8 new emojis to iOS. The update includes "Face with Bags Under Eyes," "Leafless Tree," "Fingerprint" and others.

Elon Musk pressured Reddit CEO on content moderation decisions. After subreddits blocked X links, Musk messaged the Reddit CEO.

Musk sure knows how to stir the pot. 🌀 ~TWISM

H&M to create digital clones of models for marketing content. The fashion retailer is developing AI "twins" of 30 real models for social media and ads.

Pinterest study shows positivity boosts ad performance by 15%. Positive ads generate 20% more emotional engagement and higher purchase intent.

Netflix co-CEO claims their creator monetization is better than YouTube. Ted Sarandos says Netflix offers faster payments and more reach.

Can anyone post vids on Netflix now?? 🤯 ~TWISM

Tutorials of the Week

How to automate Facebook posts for free. Discover how to automate Facebook posts and save 6+ hours every week.

IG photo dumps: ultimate brand guide for 2025. Learn how to curate authentic multi-image carousels that boost engagement.

How to generate an AI profile image on WhatsApp. This step-by-step tutorial shows how to create personalized AI profile pictures.

How to find the best times to post on social media in 2025. Sprout Social analyzed 30k businesses to find optimal posting windows.

Listicles of the Week

7 epic AI tools for Instagram (to create better Posts). See top AI tools to improve your engagement.

10 ways to market a product in 2025. You need to use a strategic approach that aligns with your product.

6 top weight-loss social media marketing campaigns. Best campaigns that caught mass attention.

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Tools of the Week

Writecream. Create marketing content and sales emails in seconds at a fraction of the cost.

Foursixty. Turn Instagram, UGC, and ambassador content into shoppable galleries for your store, emails, and more.

Switcher Studio. Multicamera streaming to every platform with music, slides, scoreboards, and monetization options.

Stream like the you’re in the big leagues! 📱🎬 ~TWISM

Case Study of the Week

Swatch's scarcity strategy drives a 25% sales boost. MoonSwatch's limited availability creates 20x resale markups while lifting the entire brand.

Video of the Week

How to run a 0-employee marketing agency with AI tools. Barbara Jovanovic reveals how she runs 6-figure content marketing agency using only AI tools.

Infographic of the Week

Meta's business breakdown shows that 98% of revenue comes from ads. Spoiler: Meta still runs on ads!

Quote of the Week

“Your time is limited, so don’t waste it living someone else’s life.”

~ Steve Jobs

That’s all for this week. Thanks for reading. Now…

Go BIG or go home!

~ Josh from “This Week in Social Media”

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