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Top News of the Week

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Zuck unveils personal superintelligence plans. He says Meta will bring advanced AI tools to every user, aiming to redefine creativity, connection, and platform power.

Are we ready for marketing with a mind-reading AI sidekick? 🤯 ~TWISM

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Instagram

Instagram now requires 1,000 followers to go live. Small creators can’t use Instagram Live unless they hit the new minimum. Video calls are still fine, but Live’s off-limits for smaller accounts.

IG’s Live goes from “everybody’s tool” to an exclusive club overnight! 😬 ~TWISM

Instagram slightly boosts reach when you use the Edits app for a Reel. Instagram’s chief confirms that using the Edits app for Reels can offer a small reach bump, though this won’t last long.

Instagram refreshes empty profiles with new visuals and CTAs. Blank profiles on Android and iOS now get updated images and call-to-action prompts to spark engagement.

Instagram’s Edits adds 150 new fonts and more. Creators get new ways to style videos, keep captions in drafts, cut silences, import audio, and preview transitions, with more flexibility than ever for Reels.

Instagram adds ‘Superman’ chat theme to Messenger and IG. Superman fans can now juice up their chat visuals. Not game-changing, but fun for keeping convos fresh.

Facebook & Meta

Meta pushes for app stores to handle age checks. Meta wants Apple/Google to do age verification, shifting compliance burdens; also, major privacy and developer implications.

Meta rolls out follow-up message templates for Messenger. Marketers can now send DMs for key updates, no promos, to customers in approved regions with compliant templates.

Finally, marketers get a direct line for must-have messages, just don’t get trigger-happy! 🙌 ~TWISM

Meta eyes deals with AI video startup Pika. Meta is in talks to acquire or license advanced AI video tech for next-gen features and branded content on its platforms.

Meta’s Ray-Ban Meta Glasses sales triple. Sales up 3x year-over-year, signaling a shift toward AR wearables over VR. Meta angles hard to make tech “wearable and cool.”

Threads

Threads opens more API features for third-party management. Schedule, tag, poll, and pull analytics for multi-platform management—finally, some API love for marketers.

This API upgrade means real, modern workflows for social teams and agencies 😅 ~TWISM

Threads adds post sharing to WhatsApp Status. Now push Threads posts directly to your WhatsApp for broader reach and cross-platform synergy.

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YouTube

YouTube rolls out new Shorts AI features. GenAI makes short-form creation easier with new effects, music tools, and photo-to-video, perfect for brands chasing the next viral wave.

YouTube just handed every marketer a magic wand for viral videos. ✨ ~TWISM

YouTube relaxes rules on profanity for monetization. Creators can now use strong language in the first 7 seconds and still get ad dollars, as long as the title stays clean.

YouTube expands Premium Lite, adds Community Post shelf. Cheaper ad-free viewing in more countries and a new Community Post shelf to drive subscriber engagement.

YouTubers launch IRL events for brand dollars. Meet-and-greets and real-life events give creators (and their sponsor brands) new ways to connect with fans, offline and with more loyalty.

YouTube rolls out AI-powered age checks. The platform uses AI to analyze behavior and flag teen users for stricter content/ad controls; age-restricted videos ask for ID, card, or selfies.

TikTok

TikTok adds YouTube Music integration. Users can send songs from TikTok straight to their YouTube Music playlists, linking two viral-hit powerhouses.

TikTok rolls out Well-being Missions. Interactive quizzes and badges incentivize healthier use. Users earn rewards for mindful scrolling and digital wellness.

TikTok expands ‘Out of Phone’ ads to taxis, malls, and more. Brands can now get TikTok campaigns on billboards, gym screens, and taxis, all with pre-approved creative specs.

If you thought TikTok was already impossible to avoid, wait until your feed chases you down the street! 😅 ~TWISM

TikTok launches ‘Next Up’ live singing contest. 50K+ followers and an original song get you into this bracket, with fan voting and a live finale driving engagement.

LinkedIn

LinkedIn wins lawsuit against Proxycurl data scraper. A court orders Proxycurl to delete all LinkedIn-sourced data. Expect tighter walls around user information and less third-party research access.

LinkedIn adds game leaderboards with connection rankings. Gamify networking as you compete in daily puzzles. Not just for B2B bragging rights, it’s a new ad inventory and engagement lever.

LinkedIn quietly softens hate policy language. The platform removed specific anti-misgendering language but claims protections still exist, drawing scrutiny and trust concerns.

LinkedIn engagement jumps, but so do bots. Comment volume leaps 30% and video uploads climb 20%; however, AI-fueled fake engagement is rising, so expect the algorithm clampdown to continue.

More action is great until the bots try to network with you. 😅 ~TWISM

X/Twitter

X opens waitlist for Imagine text-to-video AI. Paid users can join the waitlist for a tool that turns text into video clips on X and Grok. Huge for quick, viral content sprints.

X links ad price to ‘aesthetic score’. Design cleanly and avoid emojis—better-looking ads cost less and reach more people. Typos or messy creatives? Pay extra.

X debuts upgraded Xchat for Premium users. DM search, typing indicators, and custom push alerts are rolling out, with payment features coming. The super app vision is in full swing.

Is this the future of all-in-one social? X thinks so, but let’s see if users buy in! 🤔 ~TWISM

Bluesky

Bluesky gets encrypted DMs with the Germ app. For the first time, Bluesky users can send private, end-to-end encrypted messages, no downloads needed.

Bluesky’s got the secret sauce social pros demanded! 🔒 ~TWISM

Et cetera

Australia's under-16s social media ban takes effect; TikTok, Instagram, and Facebook face tough new rules. The new law is now live, forcing major platforms to block users under 16. Messaging and pro apps get exemptions, while compliance confusion and enforcement challenges already spark major debate.

Reddit launches automated ad bidding. Advertisers can now pick “lowest cost” or “cost cap” for brand awareness and reach campaigns, with less manual tweaking and more scale.

No more endless bid spreadsheets. Reddit’s bringing ad automation to the masses! 🙌 ~TWISM

UK holds firm on Online Safety Act despite protests. Mandatory age checks for adult content are now in force; over 450K protested, but major privacy/data debates haven’t slowed adoption.

Meta sued for allegedly using adult content to train AI. Allegations swirl that Meta used over 2,000 adult films for AI model training. Potential damages could hit $359M.

Google adds branded searches for ads. Now you can see who searched for your brand on Google/YouTube within 30 days of an ad view, boosting proof of upper-funnel value.

That’s all for this week. Thanks for reading. Now…

Go BIG or go home!

~ Josh from “This Week in Social Media”

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