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- 📝 Turn 1 blog post into 30 days content
📝 Turn 1 blog post into 30 days content
How to Use Social Media for Bloggers: Platform-by-Platform Guide
Joshua Parkinson
September 05, 2025
In partnership with
🚀 Stop Writing Blog Posts Nobody Sees
Your amazing blog content deserves way more eyeballs than it's getting right now.
Top bloggers use social media to fill the distribution gap that Google can't. One blog post becomes 30 days of social content that drives traffic, grows email lists, and builds authority.
Here's the platform-by-platform playbook that actually works.
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⚡ The Golden Rule: Don't Cross-Post, Repackage
The biggest mistake? Blasting the same caption across every platform.
Each platform has its own algorithm, content formats, and user behaviors. What works on X might flop on Instagram.
Matt Johansen from VulnerableU grew from 12 to 30,000 newsletter subscribers in under 2 years by treating every platform as its own system:
Twitter: Long-form cybersecurity threads that convert like crazy.
Instagram: Gets massive reach (20k+ views per Reel) but minimal signups - perfect for sponsorship deals.
YouTube: Evergreen explainer content that drives traffic months later.
Same ideas. Different formats. Different goals. Different results.
🐦 X (Twitter), Threads & Bluesky
Best for: Tech, marketing, B2B, finance, writing, politics
Joshua Becker from Becoming Minimalist has 60k+ X followers driving traffic to his blog with hot takes and punchy insights.
How to win:
Drive traffic: Pull 1-3 takeaways from blog posts into punchy threads. End with "Full post here → [link]".
Grow email: Pin your best opt-in post and reference your newsletter regularly.
Test ideas: Drop quick takes from potential posts to see if people bite.
Demographics: 69% male, 25-44 age range, opinion-driven audiences.
Best for: Food, home decor, DIY, travel, parenting, wellness
Kristy Richardson from On My Kids Plate generates 2 MILLION monthly views on Pinterest. Unlike other platforms, Pinterest content gets better with age - one Pin can drive traffic for YEARS.
How to win:
Drive traffic: Turn each blog post into multiple vertical Pins (1000×1500 px) with different hooks.
SEO-friendly: Use keyword-rich titles and descriptions to surface in search.
Long-term thinking: Focus on evergreen content that solves problems.
Demographics: 70% female, 25-44 age range, planners and DIYers.
🎥 YouTube
Best for: Education, tutorials, reviews, storytelling
Rachel Pedersen's YouTube channel has accumulated millions of views by treating it as the "video version" of her blog.
How to win:
Drive traffic: Mention blog posts naturally in videos, link in description.
Email growth: Offer freebies related to video content.
Authority building: Stick to clear niche, use consistent branding.
Promote with Shorts: Highlight key moments from long videos in 60-second clips.
Demographics: 54% male, 24-44 age range, education-focused.
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Best for: Parenting, health, lifestyle, local blogs, 30+ audience
Kristy Richardson has 372k Facebook followers with 600+ subscribers for direct messages.
How to win:
Drive traffic: Use native-style posts that build interest first, then include the blog link in the first comment (not the post).
Community: Start Groups tied to your niche for daily conversations.
Older audience: Perfect for targeting busy parents, homeowners, and Gen X with buying power.
Demographics: 43% female, 25-44 core group, strongest 35-54 segment.
Best for: Visual niches, lifestyle, personal branding
Joshua Becker uses his 122k Instagram following to drive traffic via link in bio.
How to win:
Not great for direct traffic, but powerful for brand awareness.
Drive signups: Use Stories with link stickers, promote freebies in Reels.
Monetization: Show products in action, use "before/after" visuals.
Automation: Set up tools like ManyChat for DM-based lead capture.
Demographics: 47% female, 18-34 core age, visual content lovers.
🎵 TikTok
Best for: Quick tips, Gen Z audience, "edutainment"
Rachel Pedersen gets tens of thousands of views with under 1k followers - you don't need a huge following for big reach.
How to win:
Attention building: Pull one tip from blog posts into 60-second videos.
Link in bio: Drive to mobile-friendly landing pages via Beacons or Koji.
Consistent format: Stick to a clear niche like "Productivity tips in 60 seconds".
Demographics: 61% female, 18-24 is the largest segment, and the youngest user base.
Best for: B2B, thought leadership, professional content
LinkedIn posts with links perform poorly - but the platform has built-in traffic features.
How to win:
Traffic strategies: Link to full blog in comments, add best posts to "Featured" profile section.
Authority building: Post 3-5x per week with repeatable formats like "Monday Frameworks".
Test ideas: Use text posts to gauge blog topic interest before writing.
Engagement: Reply to every comment to boost reach.
Demographics: 57% male, 25-54 core users, decision-makers, and professionals.
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Post Planner - Scheduling & Automation
Schedule weeks of content in bulk across all platforms. Using Post Planner, you can tailor posts for each platform and recycle top performers automatically.
Discover proven-to-perform content from your niche. Build custom streams from RSS feeds and YouTube channels.
Create scroll-stopping visuals and edit Reels without leaving the platform. Integrates with Canva, too.
Generate scroll-ready captions and niche hashtags in seconds. Perfect for batching content.
🎯 The Bottom Line
Don't just cross-post. Repackage.
Every platform needs its own strategy, format, and goals. The bloggers crushing it right now understand this and treat each channel as its own system.
Start with 1-2 platforms where your audience hangs out. Build a repeatable system. Use Post Planner to get the momentum you need and expand.
Your blog content is too good to go unseen.
That’s all for today. Thanks for reading. Now…
Go BIG or go home!
~ Josh from “This Week in Social Media”
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