🧠 Work Smarter, Not Harder

This week in Social Media Marketing: Tutorials, Listicles, Tools, Case Study, Video, Infographic, Poll, Meme, Creator, Podcast, and Quote of the Week

Meme of the Week

A typical Monday for a social media marketer.

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Tutorials of the Week

How to automate Facebook posts for free. This guide will show you how to automate your Facebook posting schedule along with content creation and curation.

This is a goldmine for sure! 🤩 ~TWISM

How to repurpose content like a pro. Discover practical strategies to turn old blog posts, graphics, and data into fresh posts for new audiences and platforms.

Work smarter, not harder; every marketer’s dream! 🤓 ~TWISM

How to boost photo resolution with generative upscaling. Photoshop’s new tool lifts old images up to 8MP. No blur, cleaner backgrounds, and easier workflows for campaigns heavy on visuals.

Listicles of the Week

47 Facebook post ideas with fresh examples. See the top Facebook post ideas to create catchy Facebook posts for your business.

21 best social media marketing tools for 2025. A curated guide for scheduling, analytics, influencer vetting, meme creation, and more.

Don’t let shiny objects slow you down! 🎯 ~TWISM

47 must-know email marketing stats for 2025. ROI, open rates, and why 44% of marketers say email outperforms any other digital channel. Benchmark your next campaign here.

Tools of the Week

Meco. Free your newsletters from email prison.

The Sample. Stop scrolling. Start discovering.

Case Study of the Week

Brain Rot & Gen Z Marketing: Why chaos is the new cultural currency. This deep dive unpacks how “Brain Rot” content, think Skibidi Toilet, NPC livestreams, and chaotic meme culture, reflects Gen Z’s humor and drives real engagement. Marketers learn why embracing lo-fi, surreal trends (instead of polished branding) is the winning play for today’s digital natives.

Lean into the chaos, or get left behind! 🌀 ~TWISM

Video of the Week

How to make life-changing money on YouTube. Nick Nimmin breaks down proven ways for new creators to start earning real income, no fancy gear or big following needed.

If you need inspiration (and actionable steps), this one's worth your coffee break. 🤑 ~TWISM

Infographic of the Week

Instagram shares the best formats for your goals. Reels and Carousels help you reach new people, while Photos, Stories, and Carousels boost engagement. Lives and Broadcast Channels deepen loyalty.

Bookmark this guide before your next content brainstorm! 💡 ~TWISM

Poll of the Week

Shout out your favorite TWISM format. 🥳 ~TWISM

Creator of the Week

Sean Cannell: Building the Think Media Empire. Sean Cannell, founder of Think Media, continues to dominate the YouTube education space with over 3 million subscribers and 340 million views. What sets him apart in July 2025 is his strategic shift from chasing viral moments to building sustainable creator businesses. 

Sean's proving that strategic thinking beats viral luck every time! 💼 ~TWISM

Podcast of the Week

Got Marketing? - Marketing without social media with Lillie Brown. Host Mia Fileman and guest Lillie Brown (Campaign Del Mar's Community Manager) tackle the brutal reality of algorithm-dependent marketing and offer a roadmap for building human-first campaigns.

Refreshingly honest take on breaking free from platform addiction. 🔥 ~TWISM

Quote of the Week

“Marketing is all about telling stories that people want to hear.”

~ Guy Kawasaki

That’s all for this week. Thanks for reading. Now…

Go BIG or go home!

~ Josh from “This Week in Social Media”

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