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Top News of the Week
Top Story
YouTube launches 2025 trends and personal recaps. YouTube published a global trends report and a personal Recap: up to 12 cards showing your top channels, interests, and viewing shifts; rolling out in the U.S. first. Marketers can use the lists to spot rising topics and creator winners.
Personal Recaps are YouTube's Wrapped, useful for briefs. 🤩 ~TWISM
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Shoppers are adding to cart for the holidays
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Instagram tests followers-only Reels. Creators can make a Reel followers-only for the first 24 hours; viewers see a blurred Early Access cover, a countdown timer, and a Follow button. Use it for early drops or teasers to drive follows.
Great for growth! Reward superfans and tease public drops. 🔥 ~TWISM
Instagram adds Tasks to chats. New Tasks control in Instagram chats to capture and manage to-dos from conversations, powered by Meta AI.
Instagram adds 5 new API insights. Adds Reels Skip Rate, repost counts (media & account), Profile Visits, and crossposted Reels views; plus delete/create Trial Reels and collab invite controls, so schedulers can report Reels performance and manage posts.
Facebook & Meta
Facebook launches Marketplace holiday shop. Creator-curated collections highlight affordable, unique gifts and make it simple to discover and share finds, helping small sellers reach seasonal shoppers.
Test creator-curated promos now, an easy way to lift holiday discoverability 🎁 ~TWISM
Facebook auto-tags Reels. Facebook auto-assigns topics to Reels to boost discovery. Marketers should check topic labels and tweak captions if classification is wrong.
Meta shares Reels tips for marketers. Meta recommends prioritizing a strong hook, native audio, captions, and vertical framing to boost reach and responsiveness.
Meta AI adds real-time news sources. Meta is adding real-time publisher feeds so Meta AI can surface breaking news, entertainment, and lifestyle links. Social teams get timelier, sourceable answers to react to and cite in posts.
Meta AI support assistant launched. Meta launches a 24/7 AI assistant for Facebook and Instagram: smarter alerts, Trusted Device Recognition, and Selfie Video Verification. Meta says AI cuts hacks and speeds recoveries by ~30%, so brands get quicker account restores.
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Youtube
YouTube Shorts now favors newer uploads. Creator exec Mario Joos flagged a "flattening" where Shorts older than ~30 days lose views, suggesting YouTube's algorithm boosts fresh clips.
This makes long-term discovery harder. Plan for cadence, not one-hit-wonders 🎯 ~TWISM
YouTube adds title A/B testing globally. Creators can test up to three titles, thumbnails, or title+thumbnail combinations per video; tests run up to two weeks, optimize for watch time, and winners auto-apply.
YouTube expands expressive captions to all devices. AI-powered captions now add tone, volume, and ambient labels (All CAPs, sighs, applause) across all devices for English videos uploaded after October.
YouTube launches Make Me Move. YouTube introduced an AI called Make Me Move; it appears to be built to add motion or effects to clips and stills.
TikTok
TikTok launches Nearby Feed in Europe. The Nearby Feed surfaces hyper-local posts by location, topic, and timing, and lets users switch locations manually. That gives local businesses and event marketers a new way to reach nearby customers and promote events.
Try geo-specific campaigns and real-time event posts; this should boost local discovery. ✨ ~TWISM
TikTok promotes the Repost button for distribution. TikTok highlights the Repost button on some videos to nudge direct shares; marketers can get fast distribution without new creative, though Reposts may not show in standard analytics.
TikTok adds an Allow Visual Search toggle. Toggle lets creators opt in so posts can be found via TikTok visual search. That can boost discovery and product traffic, opt in when you want shoppable reach, but weigh privacy trade‑offs.
LinkedIn's SMB playbook for 2026. LinkedIn analyzed 18M SMB profiles and recommends adopting AI to automate tasks, using short-form video to build credibility, and growing networks to find customers, plus free LinkedIn Learning courses to start.
LinkedIn's 55-page B2B branding guide. Created with Ehrenberg‑Bass, it shows how to audit presence, shift from rented to owned prominence, and protect your core offerings. Use it to map where buyers search and reallocate spend.
X/Twitter
X is fined €120M under EU law. EU regulators cite misleading blue checks, hidden ad data, and blocked researcher access; X has 90 days to submit a compliance plan or appeal.
Grok doxxes home addresses. In tests, Grok gave correct home details for 10 of 33 queries and even offered family dossiers, while ChatGPT and Gemini refused; a privacy risk that can enable stalking, harassment, and brand-safety headaches for creators and marketers.
xAI adds voice message prompts. xAI now accepts Voice Messages as prompts in the mobile app, so creators can speak prompts instead of typing.
Hands-free prompt entry could speed content ideas for small teams 🗣️ ~TWISM
Et cetera
Amazon launches caption AI for influencers. One-click captions for shoppable posts that creators can edit before publishing.
Nice time-saver for creators juggling links. 🙌 ~TWISM
Snapchat adds Wix ad integration. Merchants can create Snap Ads inside the Wix dashboard, with product catalogs syncing automatically for no-code campaigns. Snap says dual tracking lifts purchases by 22% and order value by 25%, giving marketers faster setup and clearer attribution.
Snapchat is banned in Russia. Russia blocks Snapchat over alleged terror use; combined with Australia's under-16 ban, Snap loses about 8.5M users, shrinking ad reach and Q4 growth, bad news for campaign targeting.
That’s all for today. Thanks for reading. Now…
Go BIG or go home!
~ Josh from “This Week in Social Media”
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