🥳 YouTube Hype begins!

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YouTube rolls out Hype feature globally for small creators. Channels between 500 and 500,000 subscribers can now unlock extra visibility in a new Hype tab, where viewers award "hype points" to help videos trend, separate from the YouTube algorithm.

This finally gives small channels a chance to make a home run. 🤩 ~TWISM

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Instagram

Instagram adds new DM filters and folders. Professional accounts and users with over 100K followers can now organize DMs with new filters (like Unread, Verified, Story replies) and create custom folders to better manage inbox overload.

Finally, less time lost in your DMs means more time to actually create! 🙏 ~TWISM

Instagram tests picture-in-picture for Reels. Watch Reels outside the app while multitasking, just like you can with TikTok and YouTube. Could boost retention by letting users keep viewing as they switch apps.

Instagram launches college class listings for student profiles. Students in the U.S. can now verify their enrollment through UNiDAYS and add their college and class info to their Instagram profiles, making it easier to find and connect with classmates.

Instagram adds auto-scroll to iOS. Now you can breeze through your Instagram feed hands-free on iPhones, great for passive browsing and staying up-to-date.

Facebook & Meta

Facebook beta apps get Liquid Glass icons. Facebook and Messenger show off fresh icons ahead of the iOS 26 rollout; your app may look sleeker soon.

Meta and Reliance announce Llama-based AI partnership. Indian businesses will soon get access to AI solutions powered by Meta's Llama, opening doors for better enterprise automation and insights.

India is quickly becoming an AI powerhouse. Big opportunities ahead for marketers working in the region! 🔥 ~TWISM

Meta adds AI chat feature controls. You can now turn on or off Image Generation and Search in Meta's AI chat tools, giving you more control over your privacy and how you use these features.

Meta's enforcement drops, and harmful content may slip through. Meta's Q2 2025 report shows a sharp drop in action against bullying, hate speech, and fake accounts on Facebook, partly due to fewer enforcement mistakes. But 97.8% of US views still don't involve external links, making referral traffic tougher than ever.

Meta launches "back to school" chat theme. Spruce up your Facebook Messenger and Instagram DMs with this fresh new look, perfect for the new school year.

Meta updates ads API for Advantage+ campaigns. Dynamic Media will soon be enabled by default for Advantage+ Catalog Ads made via third-party platforms, letting Meta automatically optimize creative for better results.

Threads

Threads adds AI-powered summaries to search. Instantly get digestible overviews for search results, making topic research on Threads faster and easier for marketers.

Finally, a tool that helps cut through the noise! 🙌 ~TWISM

Threads tests 'attach longer text' on iOS. Share more detailed updates or deeper thoughts, going beyond short posts.

Threads moves voice, location, and poll options to the menu. You'll now find these features tucked inside the "meatball" menu in the post composer, instead of directly on the main UI.

YouTube

YouTube expands live-stream gift goals for creators. Set donation targets and offer rewards during vertical mobile streams to boost fan engagement and live donations in the U.S.

YouTube Create gets templates and more AI summaries. YouTube launches video templates for its Create app and rolls out AI-generated video summaries to more English videos. Great new ways to save time, get discovered, and help viewers spot your content's value.

Despite all the efforts, creators with small subscriber counts still seem unhappy. 🤨 ~TWISM

YouTube Music moves the search button in the Android app. The Search button now sits in a new spot on the bottom menu bar, changing up navigation for Android users.

TikTok

TikTok adds voice notes and image sharing to DMs. You can now send 60-second voice notes and share up to nine images or videos in group or private chats, with safety controls for teens and a global rollout coming soon.

It looks like TikTok wants to be your go-to app for instant communication. 😏 ~TWISM

TikTok launches 'see where music takes you' campaign. The "See Where Music Takes You" campaign highlights how TikTok helps users discover new artists, drive viral music trends, and save songs to streaming services.

TikTok LIVE streams The All-American Rejects' Dallas show. TikTok partnered with the band to exclusively livestream their viral House Party concert, letting fans join the secret show from anywhere while boosting song views and fan engagement.

Sabrina Carpenter launches exclusive album experience on TikTok. Fans can unlock a special profile frame, play a sticker dress-up game, and join a community spotlight by engaging with her music and content on the app.

TikTok rolls out Apple Intelligence integration. Soon, iOS 26 users can tap on-screen to pull up a "Find Similar" option, making it easier to surface related TikTok videos instantly.

LinkedIn

LinkedIn expands BrandLink video ad program. AT&T Business, IBM, SAP, and ServiceNow will sponsor new shows with exclusive content. Creators and publishers like BBC Studios and TED get a share of ad revenue.

Big brands mean bigger budgets and more opportunities for LinkedIn video creators. 🤩 ~TWISM

Posting frequency drives LinkedIn reach. Buffer analyzed 2 million LinkedIn posts and found that posting more often directly boosts impressions and engagement, with no reach cap holding you back.

LinkedIn adds filters for connection invitations. Now sort invites by Mutual Connections or Your School, and access new controls for who can connect with you and what kinds of invites you want to get.

X/Twitter

X iOS app adds Nickname feature for Chats. Now you can set nicknames for group members in X Chat, but only you can see them. Handy for keeping track without alerting the group.

X adds a new 'view quotes' button on posts. Quickly see all the Quote Posts on an X update from a single button in the post view, no more digging through repost menus.

Finally, some progress without drama! 👀 ~TWISM

Et cetera

Snapchat launches App Power Pack for advertisers. Get new ad formats, better bidding, and interactive Playables for app download campaigns; marketers report at least a 25% increase in installs.

If you're not exploring Sponsored Snaps in Chat, you're missing big reach! 🚀 ~TWISM

Microsoft tests "study and learn" in Copilot. Boost your productivity with AI-powered study tools inside Microsoft Copilot.

WhatsApp launches AI writing help. Choose styles like professional, funny, or supportive; review and edit suggestions, all while keeping your chats private.

Traditional search still beats AI. Most Americans use Google way more often than ChatGPT, and new AI users actually search more. Data shows search and AI are working together, not competing.

Some habits are just too hard to give up on. 🥱~TWISM

That’s all for today. Thanks for reading. Now…

Go BIG or go home!

~ Josh from “This Week in Social Media”

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