- This Week in Social Media (TWISM)
- Posts
- 😨 Zuck forced to sell IG?
😨 Zuck forced to sell IG?
🔥 Our top 41 Social Media Marketing stories this week
Joshua Parkinson
April 17, 2025
In partnership with
This week in Social Media Marketing:
Top News of the Week
Tutorials of the Week
Listicles of the Week
Tools of the Week
Case Study of the Week
Video of the Week
Infographic of the Week
Meme of the Week
Quote of the Week
Newsletters of the Week
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Top News of the Week
Top Story
Zuck might be forced to sell Instagram. FTC claims Meta acquired Instagram to stifle competition, pushing for potential breakup.
Seismic shift for social media marketers! 🌍 ~TWISM
Meta reveals Instagram trends in user behavior. Only 7% of time on IG is spent viewing content from friends??
Instagram tests new Reels filters: 'Latest' and 'Most Viewed'. Sort Reels by recency or popularity — another TikTok-inspired feature.
Instagram updates the music page UI. New save icon, click-to-play cover art and playing visualizer make it easier to interact with music.
Instagram tests the Quicksnaps feature on iOS. New tool aims to make sharing moments faster and more streamlined.
Zuck once considered deleting all your Facebook friends. He proposed wiping friend lists in 2022 to shift from friends-based to follower-based connections.
Imagine losing all your Facebook friends overnight 😱 ~TWISM
Facebook launches security scorecard for agencies. Protect client accounts with Meta's new tool.
Messenger increases file size sharing to 100MB. Users can now share larger files like videos, images, and documents, making private sharing smoother.
Meta Horizon desktop editor adds AI for 3D creation. Generate 3D meshes, textures, and skyboxes with simple prompts in minutes.
Threads
Threads maintains download momentum in March. Back in the top 10, showing strong iOS interest.
YouTube
YouTube expands Hype program. The program aims to boost emerging creators via crowd-sourced 'hype points'.
YouTube tests the 'subscribe+' button and improves Shorts editing tools. Goal is to streamline user options for memberships while automating Shorts editing.
YouTube's pushing hard on better creator tools! 🚀 ~TWISM
YouTube crosses 1B active podcast users. The platform's recommendation algorithm drives massive podcast growth.
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TikTok
TikTok faces potential extended ban in the U.S. Post-June 19 ban looms as ByteDance refuses to relinquish control of its algorithm.
TikTok introduces "Shop" notifications folder. EU users receive dedicated updates about TikTok Shop activity.
TikTok rolls out business reviews in comments. Users can rate and upvote businesses in location-tagged videos.
LinkedIn gains accreditation for video ad metrics. Independent verification gives marketers confidence in platform metrics.
LinkedIn expands 'wire' video promotion option. Place pre-roll ads alongside premium content from publishers like Forbes and Bloomberg.
Smart targeting with premium content? Sounds promising! 🎯 ~TWISM
X/Twitter
X launches improved post analytics. Premium users get detailed metrics on reposts, video views and engagement trends.
Twitter saw UK revenue crash 66% post-Musk takeover. Ad spending plummeted and staff cuts hit hard.
X account of UK prime minister hacked to promote crypto scam. Powell's account pushed fake "House of Commons Coin" in a pump-and-dump scheme.
X is testing a new 'full-portrait' display (9:16) for videos. The new format aims for better immersion in the 'For you' feed.
xAI adds a "Memory" feature to Grok AI's iOS app. Save and revisit past interactions for more personalized responses.
Et cetera
OpenAI developing a social media app? AI-driven social feed experiments could challenge Meta and X while gathering training data.
ChatGPT now has 1 billion weekly active users. Major milestone impacts how marketers approach AI integration.
Neptune offers a creative, metrics-free TikTok alternative. "Ghost metrics" hide likes and follower counts to emphasize creativity over competition.
4chan is down after a major hack exposed user data. Hackers leaked source code and user details, including .edu and .gov emails.
Dorsey and Musk want to delete all IP law. They claim IP law block fair creator payments while creators fear exploitation of their work.
Best Buy introduces its creator program. Creators of any size can partner, curate collections, and earn commissions. Top creators get additional perks.
Tutorials of the Week
How to Post on Instagram from a PC or Mac. Posting on Instagram from your computer is easy, but there are limitations.
How brands can connect with Gen Z audiences. Gen Z uses short-form video for everything and shares content as their "love language."
How to beat YouTube's algorithm in 2025. Learn to leverage algorithm changes with Shorts, search optimization, and improved engagement.
Listicles of the Week
24 Best Facebook Posts to Get Likes (+ Examples). Make it relevant. Make it valuable. Always consider the data.
8 Epic influencer marketing strategy examples. See top campaigns to inspire your next marketing strategy.
6 Top medical devices & services social marketing campaigns. Use LinkedIn and X for B2B marketing. Use Instagram and Pinterest for B2C marketing.
Tools of the Week
Capsule. What your small business needs to win deals and delight customers!
Looka. Design your own beautiful brand with ease.
Murf AI. AI Voice Infrastructure that Powers Enterprises.
Ultra-realistic voices for enterprise voiceovers at scale. 🎙️ ~TWISM
Case Study of the Week
Deep dive into Spotify's marketing strategy. As a wise man once said: “Data, data, data.”
Video of the Week
YouTube Studio - explained! Rene Richie and Product Director Ebi break down YouTube Studio features for managing and analyzing content.
Infographic of the Week
The best-performing LinkedIn post types for 2025. Carousel posts lead engagement, polls drive impressions, and smaller pages see growth.
LinkedIn marketers, this data is your new cheat sheet 📝 ~TWISM
Looking for more? See our curated list of recommended newsletters: 👇
Quote of the Week
“Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.”
~ Amy Jo Martin
That’s all for this week. Thanks for reading. Now…
Go BIG or go home!
~ Josh from “This Week in Social Media”
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