Zuck Goes Full AI... Again?

🔥 Our top 32 Social Media Marketing stories this week

Joshua Parkinson
June 30, 2025

In partnership with

Top Story

Zuck says AI will replace mid-level engineers soon. He predicts AI will soon automate tasks currently handled by mid-level engineers, freeing up talent for higher-value innovation, and Meta is working hard to stay ahead.

Marketers, it’s time to get comfortable with AI as your new coworker! 🤖 ~TWISM

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Former Zillow Execs Target $1.3T Market

The wealthiest companies tend to target the biggest markets. For example, NVIDIA skyrocketed nearly 200% in the last year, benefiting from the $214 billion AI market’s tailwind. That’s why investors like SoftBank are so excited about Pacaso.

Created by the team that grew Zillow to a $16B valuation, Pacaso’s digital marketplace offers easy purchase, ownership, and enjoyment of luxury vacation homes. And their target market is worth a whopping $ 1.3 trillion. No wonder Pacaso has earned over $100 million in gross profits. Now, they’re taking their most significant step yet – with a focus on international markets.

Their first two Paris properties sold out in record time, so they just added another. They already have seven homes in Cabo, and they just bought their most expensive European property yet in London. And this expansion is truly just beginning.

Disclaimer: This is a paid advertisement for Pacaso’s Regulation A offering. Please read the offering circular at invest.pacaso.com.

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Instagram

Instagram expands 'Trial Reels' in Professional Dashboard. More creators can now access a section to test Reels features and strategies directly from their dashboard.

Instagram Edits app adds keyframe editing and more. Now you can fine-tune video edits with new keyframes, text and voice effects, and audio tools in Instagram’s Edits.

These upgrades put Edits neck-and-neck with CapCut 😎 ~TWISM

Instagram adds play/pause to song suggestions in Stories. Now you can preview tracks before adding them to your Stories, making it easier to pick the perfect vibe.

Facebook & Meta

Facebook Group suspensions en masse are AI’s fault, according to Meta.
Several large Groups, including a meme community with 680K members, were mistakenly removed by Meta’s automated moderation tools. Meta claims it fixed the bug and says there’s no broader issue.

If your Group vanished, you weren’t alone! AI’s still got some learning to do. 😬 ~TWISM

Meta study reveals how AI and omnichannel strategies fuel Indian startup growth. A new report by Alvarez & Marsal highlights that AI, cross-border sales, and expansion into Tier 2/3 markets are driving India's startup ecosystem.

Meta rolls out animated chat themes for Messenger and Instagram DMs. Add flair to your chats with 'Summer Vibes' and 'Heart Drive' animated themes, created by guest artists.

Meta eyes PlayAI acquisition to boost AI voice tech. Meta is in talks to buy PlayAI, a company that utilizes AI to replicate voices, aiming to enhance its conversational AI and custom bot features across its apps.

Threads

Threads adds spoiler tags for web users. You can now hide sensitive content with a spoiler warning when posting on Threads' desktop version.

Threads suggests prompts when you're stuck for ideas. If you haven't posted in a while, Threads now displays prompt options to help you get back to posting.

This is great for battling creative block and keeping feeds fresh! 🧠 ~TWISM

Threads lets you manage Hidden Words separately from Instagram. You can now block words, phrases, or emojis just on Threads, with filters that auto-expire after up to 30 days—perfect for muting spoilers and trending drama.

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YouTube

YouTube auto-dubbing expands to more creators. YouTube’s AI can now automatically dub your new videos into 10 languages, unlocking huge international reach—some channels saw a 127% boost in overseas views.

Just turn it on and watch your audience go global! 🌍 ~TWISM

YouTube raises livestream age minimum to 16. Starting July 22, only users 16 and up can go live. If creators aged 13–15 stream without an adult, chat will be disabled and live features limited, with possible suspensions.

YouTube Create video editor is coming to iOS. YouTube’s mobile editing app will soon be available for iPhone, making it easier for creators to cut and share short-form videos right on their devices.

TikTok

TikTok launches Bulletin Boards, its take on Broadcast Channels. Creators can now share announcements or updates with all their followers in one place, just like Instagram's Broadcast Channel.

Looks like TikTok is borrowing some Insta vibes. Wonder who's next? 👀 ~TWISM

TikTok Shop launches live auction feature. Sellers can now host live Countdown Bidding events for collectibles and luxury goods, with shoppers bidding in real time.

TikTok launches LIVE Fan Club for livestream perks. Fans earn exclusive badges, chat access, and special rewards for supporting creators during livestreams. Staying active is required to keep Fan Club status.

TikTok Shop rolls out 50% off summer sale. Score major deals from brands like Garnier, Crocs, NYX, and Ninja. Live events include viral product drops and restocks, now through June 30.

TikTok launches Community Fest 2025 on LIVE. From June 15 to July 5, creators can join a global in-app event to attract fans, compete in missions, and unlock exclusive rewards.

LinkedIn adds video covers for articles and newsletters. All users can now add short, 16:9 auto-play video covers (under 30 seconds) to LinkedIn articles and newsletters. Your cover video will show up in-feed and in subscriber emails. Company pages also get access.

Video is the fastest way to stop the scroll on LinkedIn right now. 👀 ~TWISM

LinkedIn launches AI-powered search for recruiters. Find candidates by describing your ideal hire, not just keywords. The tool pulls qualifications from job posts and learns as you use it.

LinkedIn attracts Pro athletes looking to build personal brands. More current athletes (not just retirees) are joining the platform to network, plan post-sports careers, and connect with sponsors.

X/Twitter

X claims usage boost after Musk-Trump drama. X reports an 8% uptick in daily active users since Elon Musk's public spat with former President Trump. The platform’s daily-to-monthly user ratio also rose from 41% to 45%, but it’s still below the industry average.

X rolls out original NFL countdown series. The platform’s 18th “Originals” show is a 10-week series highlighting the NFL’s top 100 players, with episodes dropping on X and NFL+ to boost sports engagement.

X bans hashtags in promoted posts. Brands can no longer use hashtags in X ads, aiming for cleaner-looking promoted posts. This might stop users from clicking hashtags instead of your call-to-action link.

X to charge more for vertically large ads. Ads that take up more vertical space will cost more than those covering a quarter of the screen, while hashtags are now banned in ads for “esthetic” reasons.

If you run X ads, it’s time to rethink those tall creative layouts. 😬 ~TWISM

X adds live scores, game chats to keep sports fans. X now offers live scores on posts, dockable game chats, shareable game cards, and dedicated NBA/NFL portals.

Et cetera

WhatsApp expands auto-download quality option on Android. Users can now let WhatsApp decide the best quality for media downloads, automatically balancing speed and file size.

Snapchat users trust creators for gadget advice. A new Snap report finds Snapchatters are 1.6x more likely to discover electronics on social and trust creator promos almost as much as they trust family and friends.

If you're targeting electronics buyers, Snapchat might be worth a closer look. 👀 ~TWISM

Consumers trust influencer marketing less than advertising. A BBB National Programs report finds that more people distrust influencer marketing (26%) than traditional ads (11%), with low transparency driving skepticism.

Pinterest declares, “The Future of Search Is Visual”. Pinterest doubles down on visual search, urging brands to optimize for discovery through images and videos rather than just keywords. The platform’s data shows that users are searching for inspiration and products that are visually appealing.

Roblox launches creator rewards bonus program. Starting July 24, creators can earn daily bonuses for keeping users engaged and bringing in new or returning players. Roblox expects to pay creators $1B this year.

That’s all for this week. Thanks for reading. Now…

Go BIG or go home!

~ Josh from “This Week in Social Media”

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